Communications services firm Infobip on Thursday stated it is associating with Bharti Airtel and Vodafone Idea to provide mobile identity services to enterprises and technology organizations.

The service will use subscribers data to verify and authenticate mobile users through their mobile numbers to enhance the introduction of new services like authentication by apps, banks, e-commerce etc.

"Mobile identity is one of our crucial projects. Associating with Bharti Airtel and Vodafone Idea gives us coverage of over half of the country''s mobile user base, which is essential for a further push in expanding emerging authentication solutions as digital transformation accelerates, worldwide and in India," Infobip founder and CEO Silvio Kutic stated in a statement.

The collaboration between Infobip and the two telecom firms will initially offer the silent mobile verification (SMV) service, which allows for quick mobile number verification when installing an application or signing in to an account.

SMV is implemented as a background process imperceptible to the user, with no need for the user to wait for a one-time password (OTP) via SMS or a verification call, cutting down on the time needed and improving user experience, the statement stated. PTI PRS MKJ