CR Team | Monday, 15 June 2015, 12:12 IST
NEW YORK CITY, NY: In the world of online shopping, consumer needs fast and simple methods to search for their specific products and buy them immediately. To deliver this fast mobile shopping experience, L'Oreal USA – a cosmetic and beauty firm – makes a strategic partnership with Powa to utilize company’s PowaTag mobile platform to increase its consumers and strengthen the connection between shoppers and buyers.
PowaTag powers industries including print and TV advertising, eCommerce, retail stores and social media by transforming consumer touch point into a point of sale, anytime and anywhere. Using mobiles or tablets, the platform enables consumer to provide one-touch check out facility with the features of emails and SMS, scanning and personalized greetings and promotions through Bluetooth devices. It allows billions of consumers to complete the entire purchasing process in seconds: finding the right products and buying it with two taps of fingers.
Marie Gulin-Merle, CMO at L'Oreal USA states that with the partnership, L’Oreal USA will be able to combine online and offline customers for enhancing their mobile shopping experience with ease and convenience.
“PowaTag provides a way for consumers to deepen their engagement with their favorite brands,” says Dan Wagner, CEO and Founder, Powa Technologies. “Mobile devices have become the go-to method for people to explore and connect with brands and PowaTag is rapidly becoming the standard for the companies.”
