Ecommerce firm Meesho said on Tuesday that it is integrating its grocery business, Farmiso, within its core application by the first week of May. The company is also rebranding Farmiso to Meesho Superstore. The grocery business currently provides 500 products across categories like fresh fruits, fresh vegetables, groceries, home care and packaged food among others, the Bengaluru-based company said in a statement.

According to Meesho it has now scaled its grocery vertical to six states–Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh. It plans to make Superstore available in 12 states by the end of this calendar year.

Farmiso was started as a pilot in Karnataka last year and is mainly targeted at tier-II cities and customers with an emphasis on lower prices than convenience of faster delivery, which quick commerce players like Swiggy’s Instamart, Zepto and others have been focusing on. Meesho competes with the likes of Dealshare, Citymall and Flipkart’s Shopsy, who also target the next set of internet users through community buying models.

“What started as a pilot in Karnataka is now seeing positive traction across 6 states. Driven by our user-first mindset, the integration will provide millions of Meesho users a unified shopping experience, while giving us an opportunity to drive stronger synergies across areas such as customer acquisition, technology & product and talent,” said Meesho founder and CEO Vidit Aatrey.

He had told in December last year, that the company would be investing significant capital into its grocery business this year without giving any specifics.

Meesho said the integration of the grocery business will give Meesho users access to over 87 million active product listings across 36 categories. Report on March 25 indicated that the company was served notice from the Legal Metrology department over non-compliance with rules on country-of-origin and other details on product listing on the platform.

The SoftBank--backed etailer has been in talks with several investors for a new round of financing over the past few months. It last raised $570 million in a funding led by US asset manager Fidelity and Facebook cofounder Eduardo Saverin’s B Capital, following which its valuation more than doubled to $4.9 billion in less than six months.