CIOReview Team | Thursday, 12 January 2017, 11:46 IST
Today, Zirca Digital Solutions, announced that the company will expand its current partnership with Microsoft and in addition to Display Ad Sales will also act as Bing’s sales partner for search advertising sales in India. ZIRCA will now work on showcasing Microsoft Bing’s strength as a credible challenger in the INR 3000 crore search market bringing in new audiences and new searches.
“We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of one of the world’s most innovative global search platforms. Additionally, it will also help us understand how search is powering next- generation technology solutions”, said Karan Kumar Gupta, Managing Director, Zirca.