Mindtree Wins Sitecore Experience Award for 2016 in Marketing Agility Category

CIOReview Team | Monday, 27 March 2017, 09:48 IST

Mindtree, a global digital transformation and technology services company, today announced that it has been awarded the Sitecore Experience Award in the Marketing Agility category. Every year, Sitecore honors its customers and their partners for excellence in deploying a Sitecore solution to deliver an outstanding customer experience.

The award for the Marketing Agility category recognizes significant, measurable gains in productivity and marketing ROI through the Sitecore platform. This year's winning team, P&G and its digital anchor partner, Mindtree, has built one of the world's largest digital marketing ecosystems to transform consumer engagement. This multi-channel presence platform has streamlined digital marketing operations, resulting in 33% reduction in both cost and campaign time-to-market.

"Getting the nuances of Digital Marketing right has become a crucial factor in maintaining strategic competitive advantage for Fortune 500 brands," said Anil Gandharve, Head of Retail, CPG and Manufacturing, Mindtree. "We are extremely honored to have been recognized for the many years of specialization on the Sitecore platform at P&G."

"Congratulations to Mindtree for winning this year's Marketing Agility category of Sitecore Experience Awards," said Scott Anderson, CMO, Sitecore. "Development of a single marketing platform for all of P&G's brands is a testimony to Mindtree's depth in innovation, customer-centric thinking and implementation of Sitecore® Experience Platform to deliver engaging customer experiences."