Oracle today announced the next generation of Oracle Fusion Sales, a sales automation application that identifies high-quality sales opportunities and guides sellers to close deals faster. Part of Oracle Fusion Cloud Customer Experience (CX)and powered by artificial intelligence (AI), Fusion Sales automatically provides sellers with quotes, proposals, and recommended steps to help them increase productivity, close more deals, and instill confidence among buyers.     

Nearly one third of sellers struggle to close deals and meet quotas, according to a recent study conducted by CRM analyst firm Beagle Research Group in partnership with Oracle. The study, “Does Your CRM Leave Money on the Table,” highlights the struggles that sellers face with customer churn and archaic sales processes. In turn, sellers have noted that they are open to greater automation and trust AI to take on greater responsibilities, including qualifying leads (70 percent), identifying priority deals (60 percent), and tracking deal progress (80 percent).

“Empowering the sales leaders with the right set of tools and intelligent solutions based on AI and ML embedded technologies is a critical must to navigate today’s complex ‘selling’ environment and gain competitive edge. Applying more than four decades of data and business process experience, we are committed to creating the next era of CRM with our Oracle Fusion Sales offering; an automation platform which will provide sellers with AI supported deeper insights to improve their productivity at every stage of the sales journey.” said Rakesh Jaitly, Senior Sales Director - Customer Experience (CX) Solutions, Oracle India.

What Customers and Partners are Saying About Fusion Sales

“CRM is an integral tool especially as we sell complex and expensive equipment and software solutions in180 countries across the globe. We used to stitch together sales insights from an array of applications, Excel spreadsheets, and post-it notes. It wasn’t an efficient process,” said Samantha Mohr, vice president, inside sales, Ricoh. “Oracle Fusion Sales provides our sellers with a guided experience that focuses their time and improves deal success by delivering better insights to help us adapt to market shifts faster.”

“Our customers are always searching for new approaches that drive real value and instill confidence in buyers. Oracle Fusion Sales helps solve significant challenges of the B2B selling environment with a boundary less, adaptable, and radically human engineered architecture” said Andrea Cesarini, Europe Oracle business group lead, Accenture. “Having partnered for over 30 years now, Accenture and Oracle bring unparalleled innovation, industry, and technology acumen to our joint clients.”

Part of Oracle Fusion Cloud Applications Suite, Oracle Fusion Cloud Customer Experience (CX) connects data across advertising, marketing, sales, and service to make every customer interaction matter. Going beyond traditional CRM, learn about how Oracle Advertising and CX helps businesses improve customer experience and build brand loyalty.