Qliks visual, self-service capabilities help Housing.com customers to find their dream homes

CIOReview Team | Friday, 04 September 2015, 11:51 IST

Qlik® (NASDAQ: QLIK), a leader in visual analytics, today announced that Housing.com, one of the fastest growing real estate platforms in India, has integrated Qlik® Sense to analyze and gather data insights on the growth of the online platform.  Qlik’s ease of use and intuitive visual analytics capabilities are also helping Housing.com customers to have a smooth and effortless experience in finding their dream homes.

After reviewing several data visualization platforms, Housing.com chose Qlik Sense because of its ability to connect to multiple data sources to provide more comprehensive views.  They also chose Qlik Sense because of its responsive design capabilities, which automatically and intelligently optimizes the entire user experience for the device being used.  With responsive design, Housing.com customers have the freedom to work in any environment without constraint, always getting the optimal experience. 

“Housing.com quickly gained traction, and with it grew our data volumes and complexities,” said Rishabh Gupta, iCEO & COO, Housing.com.  “We have always been a data-driven organization and with growing data we needed a tool that could help us streamline our decision-making process.  By leveraging Qlik’s capabilities we were quickly able to resolve the challenges of scale.”

“This is a crucial time for the digital marketplace as businesses grow more sophisticated and generate more and more data. The ability to deliver consumers a mobile, visual way to access all the information they need is a competitive advantage for organizations who serve up data for decision making,” said Souma Das, Managing Director, Qlik.  

About Housing.com

Housing.com is India's most innovative real estate platform. Born out of its founders' own struggle to find a flat in an industry that is notoriously opaque, it is the only player in the online real estate space that independently verifies every property that it lists. Within two years of its founding, the company expanded from its original Rent and Resale proposition to include PGs and Hostels, Serviced Apartments, Land, Plot Projects, and New Projects. The data captured by the In-house Data Collection Team allows their Data Sciences Lab to provide users with unique information including child-friendliness index, quality of life, and others. The design teams create high-quality renderings of the properties under construction, including 3D isometric views. Along with other features like 360 degree Aerial views of sites, Housing.com helps users make informed decisions. Housing.com now has more than 2551 employees in over 100 cities across India.