Qualcomm splits 'Snapdragon' as separate brand, to introduce new chip names

CIOReviewIndia | Tuesday, 23 November 2021, 11:55 IST

4In a major branding shift, chipmaker Qualcomm Technologies Inc. said it has separated ‘Qualcomm’ and ‘Snapdragon’ brands, introduced new representative colors, and a new naming structure of single-digit series and generation number.

The new naming convention will come into effect starting with the latest flagship Snapdragon 8-series platform.

“We've separated the Qualcomm and Snapdragon brands. Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate,” Don McGuire, Senior Vice President & Chief Marketing Officer, Qualcomm Technologies, said in a blog post.

The new representative colors include Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold.

“Our iconic “fireball” will gain new prominence and manifest itself in new visual assets and other creative executions,” McGuire added, highlighting that going forwards, Gold will only represent premium products.

Additionally, Snapdragon-connected platforms will come with 5G support going ahead.

“5G has become ubiquitous across our Snapdragon Portfolio eliminating the need to call it out specifically on assets. Moving forward, with Snapdragon connected platforms, 5G will be a given,” the Qualcomm CMO said.