Radioline Selects Triton Digital's a2x for Monetization of Digital Audio Advertising Inventory

CIOReview Team | Monday, 16 May 2016, 06:36 IST

Triton Digital, a leading technology provider for the audio industry, today announced that the European leading radio and podcast aggregator, Radioline, has joined a2x, Triton’s premiere programmatic audio advertising exchange.  This partnership enables the programmatic purchase of online digital audio inventory on Radioline’s web site to start, with TV & mobile inventory becoming available this summer. 

a2x enables the programmatic buying of targeted online and mobile audio inventory, enhancing the ability to manage, buy and sell third-party advertising campaigns.  The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, resulting in the highest price for publishers and the greatest efficacy for advertisers. 

“The programmatic audio marketplace is mature and very attractive to advertisers,“ said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We are thrilled to partner with Radioline to help them leverage this powerful medium.  Their diverse and engaged audience will be a valuable addition to the exchange.” 

“We are pleased to partner with Triton Digital to leverage the ease and efficiency of programmatic buying to monetize our digital audio inventory,“ said Geoffroy Robin, CEO at Radioline.  “The robust targeting and tracking capabilities of a2x will be incredibly valuable in reaching our monetization goals.”