Skyword Integrates Content Marketing Platform with Domo, Combines Reporting on Content Marketing ROI with Business Intelligence

CIOReview Team | Wednesday, 13 April 2016, 10:07 IST

 Skyword, the leading content marketing technology and services company, announced it is part of Domo App Publisher Partner Program and launched its integration with Domo, creator of the world’s first Business Cloud to deliver custom apps to the Domo Appstore built off the Domo platform. Through this partnership, Skyword clients can align content performance with an organization’s growth strategy by viewing content marketing performance data alongside sales, operations and finance metrics.

“Content marketing is playing a crucial role in companies’ growth strategies, and our platform provides the insight into how stories are contributing to audience acquisition and revenue growth,” said Rob Murray, president of Skyword. “Marketing teams want to share this intelligence throughout the organization alongside other key business performance metrics. Skyword is working to provide a more holistic view of clients’ content performance metrics, while ensuring that data is available within the larger analytics ecosystem.”

Domo, creator of The Business Cloud, delivers the world’s first enterprise platform for running an entire business. At the heart of The Business Cloud is the Domo Appstore, the premier destination for decision makers in any role or any industry to get answers to their specific business questions through easy-to-use, pre-packaged solutions built by a developer ecosystem. There are 1,000 Domo apps available in the Domo Appstore today.

“We are blown away by the innovation that our app publisher partners have already delivered to the Appstore,” said Matt Belkin, general manager of the Domo Appstore. “Partners such as Skyword are bringing their expertise to creating the depth and breadth of apps that make The Business Cloud truly customizable for everyone."