ZAGG announces exclusive 'ZAR' reseller program for India

CIOReview Team | Wednesday, 01 June 2016, 12:41 IST

 ZAGG, a global leader in accessories and technologies that empower mobile lifestyles, today announced their ZAR reseller program for India. As a part of the program, the company is appointing 300 authorized resellers across 20 Indian cities. ZAR, which stands for the ZAGG Authorized Resellers, is a unique initiative that supports select Indian retailers maximize their return on investment.

The ZAR program will reach out to resellers across major cities in India. Through the program, ZAGG will offer resellers with programs to improve visibility, access to exclusive promotions, product samples, and a host of other benefits.

ZAGG made its foray into the India market in September 2015, and has since seen tremendous traction on its major product lines like Screen protection, Cases, Keyboards and its Audio line-up. The company which has been widely acclaimed for product innovation, sells a diverse, award-winning portfolio under the ZAGG®, mophie®, Invisible Shield®, and iFrogz® brands. The company’s brands can be found at all leading retailers in India like Croma, and all major e-commerce platforms including Snapdeal, Amazon India and eBay India, amongst others.

“We are pleased with the growth of the ZAGG brand in India within a short few months. India is a key market for ZAGG and we remain committed to bringing the finest mobile accessories to our customers in this market. Today, we reaffirm our commitment with the launch of the exclusive ‘ZAGG Authorised Reseller’ program for India, through which we will select and provide exclusive support to 300 retailers in India in this year,” said Chris Ahern, Managing Director, ZAGG international.

Suresh Reddy, CEO of Brilyant Distribution adds, “With the launch of this program, ZAGG has once again demonstrated its deep understanding of the Indian market and the kind of support that is valued by resellers. Based upon what we have seen, this is clearly one of the best partner programs ever to be launched in India and will be the talk of the town!”