Verismart: Powering Transparent Advertising through Decentralized Data Intelligence

CIO Vendor In today’s hyper-connected world, where consumer attention is fragme ect brands with consumers meaning- fully. Yet, the industry grapples with challenges like inefficient audience discovery, data privacy concerns, ad fraud, and a lack of transparency in data usage and access management.

In this landscape Verismart steps in, transnted across countless platforms, MarTech has emerged as the backbone of modern marketing strategies. It powers those perfectly timed ads and tailored recommendations that connforming how brands approach data intelligence and audience discovery.

Unlike conventional models that rely on basic likes and interests, the firm offers deep, transactional and capability insights across multiple consumer digital and Physical touchpoints, enabling brands to unlock a more nuanced understanding of consumer behavior. With over 1,800+ data attributes and millions of parameters, Verismart helps businesses move beyond the outdated ‘spray and pray’ approach, empowering hyperpersonalized targeting at scale.

Transparent Data Exchange
Verismart.ai is world’s first company to build a decentralized data infrastructure, revolutionizing how data intelligence is democratized without sharing/transferring data and remain secured with the respective data fiduciary without any loss of data ownership. With their established data framework, no data needs to be transferred or shared between partner companies, ensuring maximum user privacy and eliminating the risk of data misuse.

Unlike traditional platforms, Verismart automates consent management, empowering users to control their data while maintaining privacy compliance. Its unique marketplace model bridges data consumers - like advertisers and brands aiming to reduce customer acquisition costs-with data contributors looking to monetize their data responsibly. Acting as a technology enabler, the company integrates block chain and AI to simplify data-driven decision-making, creating a transparent, efficient, and secure environment for all stakeholders.

“At Verismart, we harness the power of blockchain technology to revolutionize digital advertising by enhancing transparency, security, and efficiency of
process of data ingestion, Identification, Segmentation, Monetization, Activation. Our platform fosters connected experiences while safeguarding data integrity, ensuring that no data leaves the system. In an industry often marked by fragmented trust, we create a trustless environment where organizations can validate data without transferring it, relying on verified protocols as the ultimate source of truth”, speaks Saurabh Gupta, CEO.


At Verismart, we bridge the gap between data privacy and precision marketing, empowering businesses to make data driven decisions while safeguarding user trust


Additionally, the firm implements Self-Sovereign Identity (SSI), empowering users with control over their data and consent, while providing organizations with verified credentials. By bridging the gap between consumer privacy and organizational data needs, the firm eliminates reliance on third-party cookies, offering a privacy compliant, transparent, and efficient MarTech ecosystem.

Streamlining Data Monetization
The firm offers a self-serve MarTech platform for data contributors and advertisers. Data contributors can monetize their data while staying privacy-compliant by connecting a blockchain node within their premises. Advertisers, brands, and agencies can run simple Gen AI queries to define target audiences, with data contributors choosing to participate.

The platform automates audience segmentation, enabling seamless ad placements on Meta, Google, DV360and other publishers, cutting processes from months to under 24 hours disrupting the obsolete approach of Data Clean Rooms. In process of solving this problem at scale company has already been enabling the same for more than 580 Million+ users intelligence across 61+ 1st Party data partners.

Verismart’s plans focus on expanding its privacy-centric and AI-driven solutions to revolutionize the MarTech landscape. The firm aims to scale its Data Coverage platform, enabling users to control consent across multiple platforms and manage data deletion or ad preferences with a single click, enhancing privacy compliance. The company also plans to integrate Generative AI to simplify audience targeting, allowing advertisers to identify ideal customer cohorts through intuitive, prompt-based searches. Additionally, the company is expanding its SaaS-based Customer Data Platform (CDP), offering affordable data management and automation tools at just USD 250/month, making advanced data solutions accessible to small and medium businesses. Verismart remains committed to continuous innovation, prioritizing user privacy, operational efficiency, and data transparency.