Cleartrust : Empowering Brands with Transparent, AI-Driven Ad Fraud Protection Solutions
The Advertising Technology (AdTech) industry plays a crucial role in the digital marketing ecosystem, providing innovative solutions to optimize online advertising. AdTech platforms leverage advanced tools like data management, pro- grammatic buying, and real-time bidding to help brands target the right audience with personalized, relevant ads. With the growing reliance on data analytics, AdTech helps businesses enhance engagement and improve return on investment(ROI). However, the industry faces significant challenges such as advertising fraud, where bots and deceptive tactics divert valuable ad spend. Cleartrust stands as a leader in combating this issue, offering solutions that eliminate ad fraud and invalid traffic. Committed to enhancing the integrity of digital advertising, Cleartrust is driving the global AdTech ecosystem towards a safer, more efficient future.Protecting Ad Spend
Cleartrust specializes in protecting brands, ad platforms, and publishers from advertising fraud, where fraudsters, using techniques like bots, manipulate metrics by performing actions such as clicking ads or loading pages. This can divert ad spending without delivering genuine results. The firm is TAG Certified Against Fraud (CAF), an esteemed IAB UK member, and proud recipient of the Cybersecurity Excellence Award presented by the State of Karnataka in India's Silicon Valley. With studies showing that 30- 40 percent of ad spend is often lost to fraud, the firm aims to safeguard these marketing investments. Their mission is to ensure that brands' paid campaigns, whether for awareness, lead generation, or sales, are not wasted on fraudulent activities. By detecting and preventing fraud, the company enables brands to optimize their ad budgets, ensuring that marketing efforts are focused on real users, ultimately driving more effective and measurable results.
The firm operates in a competitive landscape dominated by major players like Double Verify and Integral Ad Science, which have been pioneers in ad fraud protection since 2011-2012. These companies introduced the concept of ad
fraud awareness, but Cleartrust has taken a different approach to tackling the issue. With over a decade of industry experience and six years of product development, Cleartrust has built a unique, transparent ‘glass box’ system for fraud detection. Unlike competitors who use a black box system, the firm provides full visibility into how fraud is detected, allowing customers to understand why certain activities are flagged as fraudulent. The system includes over 150 filters, tracking key metrics like user behavior, device details, and interaction speed.
“At Cleartrust, we firmly believe that advertising fraud is a massive, yet often overlooked, issue. With an estimated $100 billion lost to fraudulent activities, brands are unknowingly spending large amounts of money on traffic that comes from bots or other invalid sources. Whether you're running ad campaigns on search engines, social media, programmatic platforms, or even SEO campaigns, brands must measure and verify their traffic to ensure it’s genuine. It's shockingly easy to manipulate traffic. Just for a small sum, you could get hundreds of thousands of fake visitors to your site. We at Cleartrust have developed simulators that can quickly identify this kind of fraudulent activity, providing brands with clear visibility into their traffic sources. Our message to all brands is clear, which is to be aware of ad fraud, and take the necessary steps to protect your advertising spend”, speaks Deepankar Biswas , Co-Founder & CEO, Cleartrust.
Safer Digital Advertising
The company prioritizes data protection and compliance, working with international cloud providers to ensure country-specific regulations are met. The firm has also been one of the top startups to watch out for in 2025 by Inc42. As part of its security commitment, the company is pursuing ISO 27001 certification to enhance internal security policies and customer communication. The firm believes brands require a safe, transparent environment for digital advertising. Looking ahead, it envisions becoming an AI-driven company within five years, offering advanced AI-powered solutions across the digital advertising ecosystem. By leveraging AI, Cleartrust aims to revolutionize ad fraud detection and prevention, making the internet a safer, more efficient space for both brands and consumers.
At Cleartrust, we are committed to making the digital advertising ecosystem safer using transparent, AI-driven solutions
“At Cleartrust, we firmly believe that advertising fraud is a massive, yet often overlooked, issue. With an estimated $100 billion lost to fraudulent activities, brands are unknowingly spending large amounts of money on traffic that comes from bots or other invalid sources. Whether you're running ad campaigns on search engines, social media, programmatic platforms, or even SEO campaigns, brands must measure and verify their traffic to ensure it’s genuine. It's shockingly easy to manipulate traffic. Just for a small sum, you could get hundreds of thousands of fake visitors to your site. We at Cleartrust have developed simulators that can quickly identify this kind of fraudulent activity, providing brands with clear visibility into their traffic sources. Our message to all brands is clear, which is to be aware of ad fraud, and take the necessary steps to protect your advertising spend”, speaks Deepankar Biswas , Co-Founder & CEO, Cleartrust.
Safer Digital Advertising
The company prioritizes data protection and compliance, working with international cloud providers to ensure country-specific regulations are met. The firm has also been one of the top startups to watch out for in 2025 by Inc42. As part of its security commitment, the company is pursuing ISO 27001 certification to enhance internal security policies and customer communication. The firm believes brands require a safe, transparent environment for digital advertising. Looking ahead, it envisions becoming an AI-driven company within five years, offering advanced AI-powered solutions across the digital advertising ecosystem. By leveraging AI, Cleartrust aims to revolutionize ad fraud detection and prevention, making the internet a safer, more efficient space for both brands and consumers.