General Laser, a leading European supplier of goods and services in the fields of lasers, robotics, specialised machinery, and more, and Innoviz Technologies, a technology leader of high-performance, automotive-grade LiDAR sensors and perception software, announced their collaboration to increase sales for Innoviz's LiDAR solutions in the European market. This distribution arrangement marks Innoviz's debut in Europe.

 

In order to hasten the adoption of Innoviz's LiDAR solutions in General Laser's service zone throughout Europe, General Laser will make use of its network of over 70 resellers and direct ties with customers throughout Europe. Innoviz's sales activities will be expanded by General Laser into a number of industrial industry sectors, including construction, agriculture, mobile robots, drones, surveillance, and more, generating income in the short term.

 

"As Innoviz continues to disrupt and lead the LiDAR space, it is important to build out our ecosystem of distributor partners that will support our global growth," said Tali Chen, Chief Business Officer at Innoviz. "General Laser's strong customer base across European markets and industries, paired with its deep technical understanding of LiDAR products, ensures that we will meet the growing demand for high-performance LiDAR solutions across Europe."

 

The company's expansion as a global leader in high-performance LiDAR technology is supported by this alliance, which unites a network of over thirty partners and distributors. Innoviz will make its entire lineup of high-performing LiDAR products, including its first- and second-generation sensors, InnovizOne and InnovizTwo, as well as its newest and most ground-breaking spinning sensor, Innoviz360, available through this new European distributor partner, which was introduced earlier this year.

 

"We're committed to providing our customers with best-in-class LiDAR products to meet demand across a variety of use-cases. Innoviz's LiDAR sensors fill a critical gap in our existing LiDAR product portfolio by offering enhanced range and high-resolution at a price point customers want, allowing us to engage with new customers in adjacent verticals," said Ivan Tochev, general manager at General Laser.

 

Over the following six years, it is anticipated that the European non-automotive LiDAR industry will expand at a compound annual growth rate of about 25%, reaching almost $2 billion USD by 2029. About 30 partners and distributors from North America, Asia-Pacific, Europe, the Middle East, and Africa make up Innoviz's ecosystem.