SugarCRM closes Strong 2015 with a Record-Breaking Fourth Quarter

CIOReview Team | Friday, 04 March 2016, 07:21 IST

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SugarCRM Inc., the company that enables businesses to create extraordinary customer rel­ationships with the most innovative, flexible and affordable CRM solution in the market, announced the closing of a remarkable 2015. Already popular among midsize and small companies, in 2015 the company made strategic investments to also focus on addressing the CRM needs of large enterprises. Specifically, Sugar went after large global enterprises with its “reimagined” CRM platform.

The strategy paid off in the fourth quarter in a big way, as SugarCRM closed a record number of large deals with new customers in diverse industries such as financial services, mobile communications and food service distribution. In many of these deals, large companies that had become frustrated with legacy CRM implementations found Sugar to be a more flexible alternative that enables enterprises to more effectively differentiate themselves based on the experience they provide to customers.

“We set aggressive goals in 2015 to appeal to a broader spectrum of the multi-billion dollar CRM market,” said Larry Augustin, CEO, SugarCRM. “As we started to engage with large, global companies, we found many were looking for an innovative and flexible CRM that would help them improve the customer experience and grow their business. We’re thrilled with the numbers we brought home in 2015 and are looking forward to continuing the momentum this year.”

Fourth Quarter 2015 Financial Highlights and Company Momentum

The strong fourth quarter contributed to an impressive 2015 for the company, in which average deal size more than doubled for new customers. The growth was marked by demand for Sugar among businesses looking for flexible deployment options, easy and cost-effective integration with other platforms, and the support of complex workflows. Notable highlights in Q4 include:

• 81 percent year-over-year growth in ARR (annual recurring revenue) in the company’s enterprise business line.

• 106 percent year-over-year increase in the average number of seats per new customer

• 42 percent increase in number of customers worth more than $100K in ARR.

• Record quarterly results in billings, backlog and total contract values

Full Year 2015 Highlights

Earlier in 2015, SugarCRM acquired assets from Stitch, a leading developer of personal assistant technologies that enhance productivity for mobile users. Incorporating Stitch technology made Sugar an even smarter, better-informed CRM system, and put information at mobile users’ fingertips no matter where they are.

SugarCRM also introduced Sugar 7.6. This latest version of its CRM platform combines best-in-class business process management (BPM) with a consumer-grade user experience across all devices to automate complex business processes and help people “connect i2i” — individual-to-individual. New Advanced Workflow tools in Sugar 7.6 allow non-technical users to automate and optimize even the most complex business practices, resulting in heightened customer experiences, improved productivity and reduced operating costs.

This year, SugarCRM signed formal partnerships with Infosys, HP Enterprise, Bristlecone and Sopra Steria among others to reach enterprise customers around the globe. These deals allowed the company to leverage the global reach and deep knowledge in CRM consulting and services of large, global system integrators.

SugarCRM opened its first Australian data center in November 2015. With proprietary Sugar On-Demand servers in Sydney, Sugar enables customers to comply with their own data sovereignty mandates and to better conform to Australia’s new privacy laws. SugarCRM offers its customers the freedom to deploy in the broadest array of configurations in the manner that best suits their scalability, security and regulatory compliance requirements.

To cap off a year in which the company received numerous industry awards, PC Magazine readers voted SugarCRM the best CRM system in PC Magazine’s Business Choice Awards. Sugar was the only CRM vendor to earn a positive NPS score from readers. PC Mag described Sugar as “in a class by itself compared to the competition” and “an enterprise-worthy and beloved solution for every aspect of the customer relationship.”

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