LTIMindtree, a worldwide technology consulting and digital solutions firm, has developed two industry solutions, AdSpark and Smart Service Operations, to help firms on the Salesforce platform reduce time-to-market.

 

AdSpark, powered by LTIMindtree and Salesforce, assists merchants in launching their own Retail Media platforms. It was created for the retail sector and has self-service capabilities as well as support for various channels such as digital, social, in-store, out of facility (OOF), and print, as well as consumer preference-based segmentation and targeting. The system provides real-time 360-degree campaign performance insights across all channels, as well as seamless connections with major Adtech servers. The no-code platform meets the demands of retailers and allows retail marketplaces to remain ahead of the competition.

 

Smart Service Operations brings together the capability of Salesforce Service Cloud1, including Salesforce Field Service, with the LTIMindtree NxT Platform for clients in manufacturing, construction, transportation, mining, power & utilities, and other industries. The goal is to address certain common industry concerns such as worker safety and skills, increase operational efficiency, and analyze difficult-to-capture and complicated data, as well as proactive asset maintenance employing AI and edge processing capabilities. It also opens up endless possibilities for solving other connected problems and bridging the human experience divide.

 

Sudhir Chaturvedi, President & Executive Board Member, LTIMindtree, said, “We are continuously striving to deliver digital technologies that have the most potential to drive innovation and productivity. LTIMindtree’s AdSpark & Smart Service Operations fulfill the need for a unified and comprehensive digital platform that enables retailers, tech marketplaces, manufacturers, and public sector companies to accelerate revenues and drive operational efficiencies. We are happy to note that several global clients are already leveraging AdSpark and Smart Service Operations in their journey towards digital transformation.”