A strategic partnership between Deloitte Touche Tohmatsu India LLP and Capillary Technologies was revealed in order to aid businesses in India in boosting client retention, engagement, and loyalty. The strategic partnership makes use of Capillary's AI-powered SaaS platform and Deloitte's industry knowledge and international networks. Together, they seek to advance data-driven strategies and digital transformation, enabling businesses to scale through highly customized offerings and community-based communities.

 

Today, loyalty is viewed as a long-term partnership with customers rather than only a program. Companies are modernizing to adapt to the evolving needs of customers and increase consumer confidence in their brand. In order to establish an omnichannel presence, numerous touchpoints, and seamless brand experiences, they are implementing contemporary, tailored solutions. This will support sustainable business growth and change customer engagement tactics. 

 

“With technology and innovation driving India's growth trajectory, it is imperative for Indian companies to take steps to build technical capabilities and enable long-term relationships with consumers," said Anand Ramanathan, Partner, Deloitte India. He added, "We are delighted to announce our alliance with Capillary Technologies and are confident that it will deliver maximum results for our clients, especially in the retail, FMCG, industrial and agri-tech sectors. Through an agile approach, timely execution and delivery of best-in-class next-generation integrated technologies, we aim to revolutionise the customer experience and redesign organizational operations to drive customer engagement. In both India and the APAC region, consumer interest in customer loyalty programs is high. This partnership not only offers exciting prospects for tech transformation, but also paves the way for expanding our potential to other Asian and European markets. We look forward to working together to unlock new opportunities and drive transformation across various industries.”