Software platform RocketRez acquires communications automation technology tourOpp go By CIOTechOutlook Team

Software platform RocketRez acquires communications automation technology tourOpp go

CIOTechOutlook Team | Friday, 03 March 2023, 02:57 IST

RocketRez, a leading ticketing and business operations software platform that powers mid-market tours and attractions, announced today the purchase of TourOpp Go!, technology designed to streamline SMS communication between tourist attractions and ticket buyers.

RocketRez will incorporate cutting-edge AI-driven communication technology into its revolutionary ticketing and operations platform with this acquisition, notably providing speedy and dramatic enhancements to its recently introduced customer facing Guest Experience Portal RocketPASS.

TourOpp Go! has quickly become one of the most popular communication software alternatives for tour and attraction operators looking to maximise revenue per guest, increase TripAdvisor or Google reviews, and reduce customer care costs.

RocketPASS is a mobile QR code ticket that also functions as a digital wallet, allowing guests to buy anything on-site, from retail and concessions to parking and supplemental tickets, by scanning the code that is linked to their customer account and payment method. RocketPASS provides operators with visibility into data collected from each digital touchpoint, as well as the ability to provide real-time communication to their visitors via the portal based on where they are and what they are doing on site at the time.

The TourOpp Go! team, based in Miami, Florida, with operations in Quito, Ecuador, will be incorporated into RocketRez's product, customer support, and sales teams, speeding the company's growth.

TourOpp Gotechnology !'s is used by clients on a variety of tours and attractions that directly correlate with RocketRez's target market categories and industry verticals. Current TourOpp Go! customers will continue to have access to the product and features, and they can anticipate the same level of support and customer care as before.

RocketRez stated earlier this year that it has closed a Series B round of funding with Level Equity for US$15 million ($20 million CDN). RocketRez is rapidly gaining ground and establishing itself as the leader in innovative ticketing solutions powering tours and attractions across North America and into Europe, as seen by today's announcement.

"We've been an integrated partner with RocketRez for some time and share clients who are benefitting from our services," said Daniel Pino, founder and CEO of TourOpp Go!. "The success we've seen from our mutual clients tells us that there is much more to gain from our services being combined as a unified package of ticketing, communication, and guest experience."

"Communication between attractions operators and guests on-site is an integral part of creating an unforgettable guest experience," said John Pendergrast, CEO of RocketRez. "The combination of real-time communication and a mobile guest experience portal provides top attractions with data and opportunities that they have never had before. We're focused on tours and attractions who want to create unforgettable experiences led by technology and data."