Duranc: Promoting Safety Through AI-Powered Video Analytics For Accurate Monitoring
The global video analytics industry was assessed at $4,102.0 million in 2019 and is expected to reach $21,778.0 million by 2027, growing at a CAGR of 22.7 percent from 2020 to 2027. With increasing awareness about safety, adoption of CCTV cameras, intelligent surveillance systems for public safety and security, rising adoption of IoT and cloud-based solutions, government initiatives such as Smart Cities and Digital India, increasing utilization across multiple verticals such as retail,logistics, and manufacturing, and technological advancements and affordable GPU systems in various industries are key drivers behind this growth. Launched in 2014, Duranc is a deep-tech firm with centered attention on technology and product. The company is unique in the marketplace because it offers a single video management system with embedded AI video analytics.Addressing the Challenges
The video analytics industry presents several challenges to consumers, which Duranc strives to resolve. Camera upgrades and upfront costs, concerns around accuracy, integration with existing systems, and upskilling employees are some of the most common concerns customers present. Duranc addresses each of these through the use of advanced technology, integration of AI analytics, clearly defined APIs, and the implementation of a simple, intuitive, and secure browser interface that does not require any additional software or plugins. The firm uses the most advanced Computer Vision AI technologies reducing false alarms and increasing accuracy by 300 percent.
Duranc is breaking the myth that the use of surveillance systems requires the purchase and installation of a specific advanced type of camera by showing how any camera can be utilized for this purpose. Furthermore, the firm is pushing away unnecessary delays and extra costs by integrating video analytics solutions with existing systems in the infrastructure. Lastly, by simplifying the process, Duranc is also busting the myth of the requirement for highly skilled individuals to handle such equipment. Duranc is driven to prove that surveillance does not need to be complex in order to be accurate and secure.
“Video analytics is a complex technical field where pixel analysis to heuristics to machine learning and Deep Neural Networks all pass off as video analytics, but there will be a difference of night and day in its results. With Duranc’s motto to do more with surveillance, customers can take CCTV beyond security and utilize it for occupational safety, process improvements, resource optimization, quality control, and so on. As all the analytics are based on machine learning, Duranc can train to detect newer objects and anomalies within a short period of time and enable custom-built analytics for specific customer needs”, shares D.P. Sreenivas, Co Founder, Duranc.
Bringing a Range of Solutions
“Our cloud-based video monitoring & video measurement platform ties into your existing cameras and provides real-time data and business insights. And it’s far more affordable than you’d guess. With Duranc, you can stream live video from multiple surveillance cameras in multiple locations, all with a single log-in. You can also access your video from any computer, tablet, or phone, no matter where you are. And, since Duranc is cloud based, you’re able to record and store video without any additional hardware”, shares D.P. Sreenivas.
The company’s flagship offering, known as the 'Duranc Vision’, is an integrated video management and video analytics solution. This product is constructed taking an open architecture approach enabling integration with any existing camera, and providing live monitoring to authorized users. The solution also integrates cloud storage as a failover option, providing access to the recordings from anywhere. Additionally, to help users take timely action, notifications are sent in real-time over multiple communication modes.
“Duranc follows rigorous development and testing practices to ensure all the neural networks and the solutions that are built are the most suitable for the requirement.
What stands out is that the system allows for fine-tuning of analytic configuration at individual camera feed levels for instance, for the same analytic that is configured for different cameras, different optimizations can be done based on the lighting conditions, camera angle, and more, for better accuracy on each camera feed”, further adds D.P. Sreenivas.
The ingenuity of the firm’s solutions is the outcome of the expertise lent by the diverse team. The technical and support groups of Duranc are quite strong and have a strong background in technology and a wealth of subject knowledge. Each team member contributes unmatched insights to address both the explicit and implicit client requirements thanks to their extensive industry experience and contacts across a variety of industries including manufacturing, education, automotive, and logistics. The firm's product development efforts are overseen by professors and PhDs in artificial intelligence on the advisory board as well. Everything has worked out well for Duranc, as seen by the fact that during the past few years, the company's revenues have increased by 100 percent annually.
How Duranc Works
Duranc’s solutions are simple and straightforward. The company designs simple plug-and-play solutions that do not require any expertise or extra plug-ins to be installed and launched. Additionally, these solutions can be connected to multiple devices, offering users much more fluidity and flexibility of use. Using these solutions, users can access the live feeds from any where, using any device at their disposal.
In order to help users get the most value out of their investment, Duranc offers Live Streaming, Detecting, and Notification functions on any existing CCTV cameras be it IP as well as analog cameras through its Vision solution. The live video stream is read for processing from either the camera directly or the NVR/ DVR or VMS. Deep neural networks and computer vision are used to detect and track persons, vehicles, and/ or animals. Finally, objects are classified along with their characteristics, such as gender, vehicle type, color, and more.
Charting the Plan Ahead
Duranc's early years as a trailblazer in the field of AI based video analytics were, to say the least, difficult. However, as technology has advanced to become more sophisticated and accessible, as well as market maturity, the team has witnessed a significant shift in the sector. Duranc has successfully expanded and worked with resellers all over the world, including the United States, Europe, the Middle East, and Africa. With the most major accomplishments in India and the United States, the organization is attempting to reproduce this success in other locations as well.
“Founded in 2014, we at Duranc, have gathered a highly talented global team to create this cloud-based platform. Our innovative video streaming and storage technology offers clients the ultimate in video surveillance functionality delivered seamlessly from the cloud. We’ve built a secure, reliable, and cost-effective video platform that provides users with deeply intelligent analytics and insights in real-time”, lastly shares D.P. Sreenivas.
While reflecting on the journey of the company, D.P. Sreenivas also shares vividly about the firm’s future plans. In the coming years, the company intends to strengthen its position in existing areas while expanding into new markets. The company also has a few pending patents and plans to increase its existing portfolio by the end of the year, with a particular emphasis on Industry 4.0 solutions. Duranc is on the verge of becoming an industry pioneer because of ongoing innovation and strategic growth.
What stands out is that the system allows for fine-tuning of analytic configuration at individual camera feed levels for instance, for the same analytic that is configured for different cameras, different optimizations can be done based on the lighting conditions, camera angle, and more, for better accuracy on each camera feed”, further adds D.P. Sreenivas.
Duranc Is Driven To Prove That Surveillance Does Not Need To Be Complex In Order To Be Accurate & Secure
The ingenuity of the firm’s solutions is the outcome of the expertise lent by the diverse team. The technical and support groups of Duranc are quite strong and have a strong background in technology and a wealth of subject knowledge. Each team member contributes unmatched insights to address both the explicit and implicit client requirements thanks to their extensive industry experience and contacts across a variety of industries including manufacturing, education, automotive, and logistics. The firm's product development efforts are overseen by professors and PhDs in artificial intelligence on the advisory board as well. Everything has worked out well for Duranc, as seen by the fact that during the past few years, the company's revenues have increased by 100 percent annually.
How Duranc Works
Duranc’s solutions are simple and straightforward. The company designs simple plug-and-play solutions that do not require any expertise or extra plug-ins to be installed and launched. Additionally, these solutions can be connected to multiple devices, offering users much more fluidity and flexibility of use. Using these solutions, users can access the live feeds from any where, using any device at their disposal.
In order to help users get the most value out of their investment, Duranc offers Live Streaming, Detecting, and Notification functions on any existing CCTV cameras be it IP as well as analog cameras through its Vision solution. The live video stream is read for processing from either the camera directly or the NVR/ DVR or VMS. Deep neural networks and computer vision are used to detect and track persons, vehicles, and/ or animals. Finally, objects are classified along with their characteristics, such as gender, vehicle type, color, and more.
Charting the Plan Ahead
Duranc's early years as a trailblazer in the field of AI based video analytics were, to say the least, difficult. However, as technology has advanced to become more sophisticated and accessible, as well as market maturity, the team has witnessed a significant shift in the sector. Duranc has successfully expanded and worked with resellers all over the world, including the United States, Europe, the Middle East, and Africa. With the most major accomplishments in India and the United States, the organization is attempting to reproduce this success in other locations as well.
“Founded in 2014, we at Duranc, have gathered a highly talented global team to create this cloud-based platform. Our innovative video streaming and storage technology offers clients the ultimate in video surveillance functionality delivered seamlessly from the cloud. We’ve built a secure, reliable, and cost-effective video platform that provides users with deeply intelligent analytics and insights in real-time”, lastly shares D.P. Sreenivas.
While reflecting on the journey of the company, D.P. Sreenivas also shares vividly about the firm’s future plans. In the coming years, the company intends to strengthen its position in existing areas while expanding into new markets. The company also has a few pending patents and plans to increase its existing portfolio by the end of the year, with a particular emphasis on Industry 4.0 solutions. Duranc is on the verge of becoming an industry pioneer because of ongoing innovation and strategic growth.