AMARA AI: Enhancing Employee Experience Through AI Technology
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Reports suggest that there will be a rise from $2.2 billion in 2021 to $15.7 billion by 2027 in the market for conversational AI solutions. Conversational AI is being adopted by a growing number of Indian businesses in order to automate various operations starting from customer service to employee engagement. Chatbot technology has disrupted the traditional stream of operations and has integrated itself into human management completely. HR professionals and leaders are always in search of such a provider who can automate recruitment and engagement processes and create value for an organization. Amara, a chatbot, is being used by human resources leaders all over the world to gauge employee morale and identify employees who are disenchanted and about to leave. Amara is reaching out to employees at key touchpoints in their employee life cycle and interacts with them to identify the key concerns. This has been extremely useful in assisting HR leaders and business partners in keeping turnover low and keeping an accurate pulse on employee sentiment.Employees value conversational experience and prefer a more personable experience with Amara. This is the most crucial part of a chatbot that can hold a conversation because with empathy, one can bring life to a conversation. “Through the use of conversational chatbots such as AMARA, many HR leaders and business partners have been able to proactively resolve employee concerns, resulting in significant increases in employee retention rates” says Vikas Kakkar, Founder & CEO of Amara.AI
Operational Excellence
Amara's primary goal is to ensure that her responses are always accurate, empathetic, and she appears to be conversing as a true human resources professional with employees. Employees will be more engaged and committed to your brand if you have a system in place to regularly listen to them. To automate feedback collection, Amara is built with advanced technology, artificial intelligence, and a research backed engagement framework. With a single click, one can access her robust employee engagement dashboard and take immediate action.
She is introduced as an employee's friend and the assistant to the CHROs. Having
a human like persona helps her gain the trust of those she approaches, allowing her to respond more quickly and efficiently. It's worth noting that we're still in the process of transitioning from a computerised to a robotic world, and it's natural for humans to be wary of dealing with pure machine like bots. By giving a bot a human face, people can gradually become accustomed to the idea of collaborating with them. Amara can identify disengaged employees and the reasons for their disengagement and share a list with HR business partners so that immediate action can be taken.
With this specific data in hand, HR can now reach out to this cohort and resolve issues as well as persuade them to change their minds, lowering the attrition rate. “We have a variety of modules, including those for employee wellness, ad hoc surveys, anonymous feedback, diversity and inclusion, and more, and we are a highly adaptable platform that can meet a variety of needs," says Kakkar. “Not only are we one of the most cost-effective options available, but we are also one of the most flexible” the Founder adds.
Future Expectations
Amara AI has come a long way in just three years. Customers from all over the world have used it. Over the last two yearsthe company's annualised recurring revenue (ARR) has increased dramatically. “The market is promising” says Vikas, “and we intend to add Interactive voice response to our platform within the next year."
With this specific data in hand, HR can now reach out to this cohort and resolve issues as well as persuade them to change their minds, lowering the attrition rate. “We have a variety of modules, including those for employee wellness, ad hoc surveys, anonymous feedback, diversity and inclusion, and more, and we are a highly adaptable platform that can meet a variety of needs," says Kakkar. “Not only are we one of the most cost-effective options available, but we are also one of the most flexible” the Founder adds.
Through the use of conversational chatbots such as AMARA, many HR leaders and business partners have been able to proactively resolve employee concerns, resulting in significant increases in employee retention rates
Future Expectations
Amara AI has come a long way in just three years. Customers from all over the world have used it. Over the last two yearsthe company's annualised recurring revenue (ARR) has increased dramatically. “The market is promising” says Vikas, “and we intend to add Interactive voice response to our platform within the next year."
