CX Transformation Conclave: Putting CX priorities into practice

CIOTechoutlook Team | Wednesday, 06 December 2023, 13:08 IST

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CX Transformation Conclave: Putting CX priorities into practiceIn an era where putting the cus- tomer at the heart of all it does, it is of paramount importance that brands adapt to the demands of this new reality. A customer-centric mindset is not just a nice-to-have, but also a key strategic differ- entiator.

Investing in CX is the bedrock upon which retaining customers and delivering value is built. Sample these stats:

  • Per Forrester, 41% of customer-obsessed companies achieved at least 10% revenue growth in their last fiscal year, compared to just 10% of less mature companies.
  • According to Gartner, 80% of organizations expect to compete mainly based on CX.
  • PwC research indicates 73% of customers pinpoint CX as the number one thing they consider when deciding whether to purchase from a company.

Clearly, especially when paired with advances powered by generative AI, CX transcends conventional boundaries, enabling hyper-personalisation at scale. This innovation fuels proactive customer service, seamlessly adapting to evolving behaviours and expectations. Businesses gain a competitive edge by harnessing real-time insights, optimizing processes, and crafting bespoke experiences that resonate deeply with individual preferences.

Moreover, the marriage of CX and generative AI catalyses innovation cycles, fostering agile responses to market shifts. It empowers businesses to not just meet but exceed expectations, fostering loyalty and advocacy. This transformative fusion aligns organizational goals with customer needs, propelling brands to the vanguard of their industries while setting new benchmarks for exceptional customer-centric strategies.

It is these transformative shifts that will be spotlighted at the Delhi-NCR edition of Team Marksmen Network’s CX Transformation Conclave, to be held on 7th December 2023 in Gurugram.

A coalescence of senior industry leaders and seasoned experts will deliberate on all things CX and highlight how thoughtful strategies can bring clearly defined business outcomes to life.

Offering his thoughts ahead of the event, Sharad Gupta, Co-Founder, Team Marksmen Network, said, “Customer experience isn't just a strategy; it's the heartbeat of every successful organisation, regardless of size or industry. It's the magnetic force that draws people in and keeps them coming back. At its core, CX is about weaving magic into every interaction, crafting moments that customers cherish. Whether you're in tech, hospitality, or retail, a delightful CX isn't a luxury; it's a growth catalyst. It transforms one-time buyers into lifelong advocates and turns a good business into an exceptional one. Embrace it, nurture it, and watch your organisation bloom into something truly extraordinary.”

To know more about this unique initiative, write to us at

Source: Press Release

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