Tayana Mobility: Building Data Analytics Solutions for Improved Business Operations
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India stands as an analytics hub not only supplying data analytics to domestic industries, but also exporting it abroad. The data explosion fueled by the internet, automation, and demand for actionable insights has propelled the data analytics market to unprecedented heights over the past decade. Every move within every industry becomes measurable, generating oceans of data brimming with hidden insights when analyzed through robust KPI’s. In this thriving landscape, Tayana Mobility Technologies (TMT), formerly known as Tayana Software Solution, stands out as a leading provider of 3GPP-compliant solutions for mobile and fixed broadband. Their unique analytics platform, OTIS, sets them apart from the competition.Analytics Solutions
Tayana Mobility Technologies, headquartered in Bangalore, India, empowers telecom providers with a versatile toolkit for comprehensive network management. The firm’s portfolio spans across unified policy and charging for accurate control over subscriptions and billing, messaging services, engaging value-added services to captivate customers, a roaming suite ensuring smooth experiences for both inbound and outbound users, and the insightful OTIS platform for deep dives into network data.
Setting it apart is Tayana’s unique, tiered architecture. This system efficiently gathers data from diverse sources, meticulously cleans and organizes it, and then analyzes it to reveal hidden patterns and trends. This holistic view equips clients with the power to not only grasp key metrics like network performance and customer behavior, but also anticipate emerging trends, make data-driven decisions for growth, proactively identify potential issues, and ultimately unlock the true potential of the network information by moving beyond isolated data silos. Beyond basic data management, Tayana's solutions unlock valuable insights that empower informed decision-making and drive tangible improvements to clients’ bottom line.
“Tayana’s OTIS (One Truth Information System) offers a comprehensive solution for business intelligence and advanced analytics. It ensures data consistency, reliability, and homogeneity, enabling quick, easy, and precise reporting, mining, and analysis. OTIS simplifies data access for business users at both the operational and executive layers through an intuitive self service BI, which is easy to configure, manage, and maintain”, shares Rajeev Ludhiarich, Vice President.
Tayana’s architecture includes layers which contain the ETL layer which processes diverse data stream loads, Data architecture layer which contains facts, dimensions, and aggregates to support various business areas, and Business intelligence layer which provides dashboards, reports, and advanced analytics. These layers allow Tayana to expand horizontally and vertically, meeting scalability needs. Customized solutions are tailored to each client’s business objectives, accommodating new data sources or business subject areas.
Tayana’s data model which is designed to store the data in predefined BSA (Business Subject Areas) is key to transform raw data into actionable insights which enables decision makers across business verticals like sales, marketing, operations and CXO’s. Business subject area is based on key performance indicators of any business e.g. when working with the telecom industry, BSA used are ARPU, subscriber base and cell utilization. Tayana’s expert team helps the businesses to define these business subject areas during the initial stages of project execution.
Essentially, a One Truth Information System is the executive's ‘crystal ball’: a powerful tool that empowers them to see beyond the present, make informed decisions, and navigate the complexities of the business world with confidence. By implementing OTIS, clients can equip their senior executives with the information edge they need to lead the organization to success.
Future Roadmap
Over time, Tayana has partnered with multiple Communication Services Providers (CSPs) worldwide, enabling them to gain a unified view of data across their business operations. While Tayana initially concentrated solely on the CSP sector, it is now adapting to the transition toward Digital Service Providers (DSPs) and other industry verticals. In line with this shift, Tayana aims to be the clients’ digital ally, providing a 5G-ready platform tailored for specific product lines. This strategic evolution positions Tayana at the forefront of the digital transformation, delivering valuable insights to drive business growth.
Tayana’s architecture includes layers which contain the ETL layer which processes diverse data stream loads, Data architecture layer which contains facts, dimensions, and aggregates to support various business areas, and Business intelligence layer which provides dashboards, reports, and advanced analytics. These layers allow Tayana to expand horizontally and vertically, meeting scalability needs. Customized solutions are tailored to each client’s business objectives, accommodating new data sources or business subject areas.
Tayana’s data model which is designed to store the data in predefined BSA (Business Subject Areas) is key to transform raw data into actionable insights which enables decision makers across business verticals like sales, marketing, operations and CXO’s. Business subject area is based on key performance indicators of any business e.g. when working with the telecom industry, BSA used are ARPU, subscriber base and cell utilization. Tayana’s expert team helps the businesses to define these business subject areas during the initial stages of project execution.
Essentially, a One Truth Information System is the executive's ‘crystal ball’: a powerful tool that empowers them to see beyond the present, make informed decisions, and navigate the complexities of the business world with confidence. By implementing OTIS, clients can equip their senior executives with the information edge they need to lead the organization to success.
Future Roadmap
Over time, Tayana has partnered with multiple Communication Services Providers (CSPs) worldwide, enabling them to gain a unified view of data across their business operations. While Tayana initially concentrated solely on the CSP sector, it is now adapting to the transition toward Digital Service Providers (DSPs) and other industry verticals. In line with this shift, Tayana aims to be the clients’ digital ally, providing a 5G-ready platform tailored for specific product lines. This strategic evolution positions Tayana at the forefront of the digital transformation, delivering valuable insights to drive business growth.
