Japan’s Rakuten Group, Inc. Friday launched its non-fungible token (NFT) marketplace and sales platform, Rakuten NFT.

Rakuten NFT will enable users to purchase NFTs, as well as allow peer-to-peer buying and selling of NFTs across segments such as sports and entertainment, including music and anime, the company said.

The NFT service will further enable IP holders to build their own website for issuining and selling NFTs.

Any NFTs purchased can be added to a collection on the buyer’s own webpage, and can also be put up for sale in the marketplace and sold.

Ethereum, an open-source blockchain defines a non-fungible token as, “NFTs are tokens that we can use to represent ownership of unique items. They let us tokenize things like art, collectibles, even real estate.” An NFT, in essence, can have only one owner at a time and it is secured by the Ethereum blockchain meaning that the record of ownership cannot be modified, neither a new NFT can be copy-pasted into existence.

“A service for peer-to-peer issuing and selling of NFT content is planned for launch in 2023 or later, which will support IP holders in Japan and worldwide to issue NFTs, as well as spur further development of a global market for NFTs,” the Tokyo-headquartered Rakuten said, adding that there are plans to launch additional payment methods.