The cooperation between Tbot Techno Systems (Tbot), a worldwide consulting and technology services company, and UserTesting, a pioneer in video-based human insight, aims to expand access to human insight across Singapore and India. More Indian and Singaporean businesses will be able to quickly recognise the value of first-party insights thanks to the partnership, which also positions Tbot as a reseller of the UserTesting Human Insight Platform. This will help these businesses create and deliver cutting-edge digital experiences. With the addition of consulting services from Tbot, including as support and training services, the collaboration now provides Indian and Singaporean businesses with a fresh and reliable approach to adopt the UserTesting Human Insight Platform.

According to a recent report by Adobe, Asia Pacific businesses are poised to lead other global regions in customer experience investments in 2022. The Adobe report, “2022 Digital Trends: APAC in Focus” found that 77 percent of APAC businesses experienced a pandemic driven increase in new customers through digital channels, yet only 25 percent of companies in the region feel they have the necessary customer insights into the new wave of digital-first business.

The report reveals that there is an immediate need for technologies like UserTesting, to help businesses align faster on changing customer needs and prioritize the opportunities that will drive the most value.

“The pandemic created significant changes in buying patterns and behaviors around the globe, and has had a particularly strong impact on how consumers engage with businesses in India and Singapore—with a big shift towards digital experiences,” said GB Kumar, Vice President of Sales for Asia Pacific at UserTesting. “As we continue to grow throughout these regions to meet the demand for human insights, we look forward to building our strategic partnership with Tbot to help companies accelerate innovation and create exceptional experiences with UserTesting."

The UserTesting Human Insight Platform is trusted by major consumer brands across Asia-Pacific such as Tata, Mahindra, HDFC Life, etc., and leading technology brands like Wipro, Amazon, Make My Trip, Cars24 and Razorpay, etc.

“Business models are changing rapidly in this digital world and technological advancement acts as a tailwind. Our partnership with UserTesting will enable us to offer customer-centric SaaS solutions to organizations and accelerate their growth journey in becoming market leaders,” said Mr. Snehal Parikh, CEO, Tbot Techno Systems. “We have witnessed our customers generate substantial growth driven on the back of deeper consumer insights for their products and services, and believe the UserTesting Human Insight Platform is the end-to-end solution our customers need to successfully deliver on the customer experience.”