0101.Today: Leveraging Unparalleled Experience in Offering Best-in-class Martech & Adtech Solution
Today, The increasing digital transformation, smartphone penetration, the implementation of data privacy laws as a result of rapid technological advancements, high value investments in R&D of martech solutions, and a shift in consumer behavior toward more superior quality experiences are some of the major factors driving demand for martech solutions. It has become imperative to understand clients behavior and purchase patterns to get a deeper understanding of what your average customer looks like. Having said that, there are more than 8000 tools in the Martech stack. Hence, the marketer needs to make the right choices and needs to have a sharp understanding of business goals and technology solutions best suited to achieve them.Furthermore, marketers expect higher ROI while lowering consumer drop in their funnel and increasing conversions. However, most brands struggle to see value from Martech investments, and this is often due to failure to put business KPIs at the forefront of implementation.
This is where 0101 partners with businesses on specific KPIs and also provides cross-platform data insights for improved conversion rates. The primary focus has been on tackling the conversion problem by identifying crucial problem areas or KPIs such as Customer Retention, CRO, Cross Sell/Upsell, or Growth Acceleration. The organization has distinguished itself by becoming tool neutral and assisting businesses in maximizing the potential of their existing technology stack.
“It's not just Martech, Adtech, or any other type of data; everything must be combined and strategized to achieve the intended result. Therefore, all of our stacks and frameworks are focused on integrating and using adtech and martech data. With this, we ensure optimal use of first-party data, cost savings and improved ROI, cross platform attribution, omni channel frequency control, and sequential communication,” says Mihir Mehta, Co-Founder at 0101.
0101 is composed of seasoned professionals who passionately work on data to improve your conversion KPI’s. The company brings to the table the needed expertise across all facets of Digital marketing; thus making them a single window solution provider and one partner that one must consider to drive business growth. “We are not afraid to tie our remuneration to business achievements. This demonstrates our trust in our tools, data science, solution architects, and strategists, wherein, we strive to create a complete solution to ensure success”, highlights Ajay Verma, Co-Founder at 0101.
Objective-Driven Approach
0101 is focusing around business KPIs, higher conversion and has built specialized teams across Data, Insights, Media, and communication. 0101 has been successfully creating Data Driven Conversion to drive its clients' business growth bandwagon. In a space where either you will find agencies doing media, creative or consultancies doing advisory, 0101 owns KPI’s with end-to-end delivery. The company’s success can be attributed to its robust stacks and frameworks, right partnerships, and inhouse tools and solutions created at the back of extensive research.
“Going forward, we'll be focusing towards developing inhouse technology to loop adtech and martech. We also want to bring on more tech partners to help us meet KPIs and provide the optimal solutions to businesses. We would also like to produce more success stories with startups and companies in the first to third stages of digital maturity. Apart from that, we have recently invested in developing key critical MarTech solutions for data middleware, cross platform attribution, and an AI based prediction engine for campaign optimization. These products will grow as essential components of an unified MarTech Stack,” concludes Jayraj Jadhav, Co-Founder at 0101.
By using adtech & martech data, we ensure optimal use of first-party data, cost savings and improved ROI, cross platform attribution, omnichannel frequency control, & sequential communication
Objective-Driven Approach
0101 is focusing around business KPIs, higher conversion and has built specialized teams across Data, Insights, Media, and communication. 0101 has been successfully creating Data Driven Conversion to drive its clients' business growth bandwagon. In a space where either you will find agencies doing media, creative or consultancies doing advisory, 0101 owns KPI’s with end-to-end delivery. The company’s success can be attributed to its robust stacks and frameworks, right partnerships, and inhouse tools and solutions created at the back of extensive research.
“Going forward, we'll be focusing towards developing inhouse technology to loop adtech and martech. We also want to bring on more tech partners to help us meet KPIs and provide the optimal solutions to businesses. We would also like to produce more success stories with startups and companies in the first to third stages of digital maturity. Apart from that, we have recently invested in developing key critical MarTech solutions for data middleware, cross platform attribution, and an AI based prediction engine for campaign optimization. These products will grow as essential components of an unified MarTech Stack,” concludes Jayraj Jadhav, Co-Founder at 0101.