The world's largest tequila manufacturer and a subsidiary of Becle, a well-known spirits firm, Proximo Spirits Inc. and Aera Technology today announced a cooperation to implement Decision Intelligence.

 

Proximo Spirits has achieved double-digit growth over the last five years by successfully premiumizing its market-leading tequila and whisky brands while upholding a 250-year artisanal production history. Due of this rapid expansion, the business turned to decision intelligence to more effectively manage inventory, estimate demand dynamically utilising the most recent data from a variety of sources, and react to change rapidly.

 

According to Luis Gonzalez, Global Supply Chain Director, Becle, the company partnered with Aera for its proven track record driving business outcomes through Decision Intelligence and the commitment to its vision. "Aera Technology shares our focus on creating solutions that will evolve our decision making to maximize opportunities, elevate service, and position Proximo Spirits for long-term success," said Gonzalez.

 

Proximo Spirits will enhance and expedite forecast and demand planning decisions across product lines in the United States and Canada by using Aera Decision CloudTM, which was created specifically for Decision Intelligence. This includes creating and implementing a Forecast-as-a-Service Skill and upcoming Aera Skills that will enable specialised, digital decision-making to comprehend, suggest, act, and learn for the unique business case of Proximo Spirits.

 

"It's an honor to partner with the passionate team at Proximo Spirits," said Fred Laluyaux, CEO, Aera Technology. "We look forward to working together to realize new opportunities and drive value through Decision Intelligence for the company's premium spirits and loyal customers.”

 

Aera is collaborating with its partners at Deloitte Consulting to provide Proximo with the process and tools necessary to enable demand planning.