UpGrad, the leading higher education technology company in Asia, plans to expand regionally in FY24 by opening 8 new Offline Experience Centers (OEC) in Andhra Pradesh and Telangana. With 6 touchpoints already in place, upGrad has seen a 400% increase in counselling sessions from January of last year to January of this year.

 

“We understand that learning preferences across metros and non-metros, especially tier 3 or beyond are non-identical. Hence, we constantly upgrade our outreach techniques to ensure we scale our reach and that every person we connect with is aware of our product to be able to make an informed learning choice. AP & Telangana remain the two most important business-ready regions for us and hence, it is even more critical for us to track the constantly evolving learning patterns and develop market-ready products for higher growth,” said Jeetender Singh, Head of Offline Sales - India, at upGrad. 

 

Commenting on the business, Mayank Kumar, Co-founder & MD, upGrad said, “While the internet has made inroads to most locations today, it still does limit the genuinity of the information shared. Therefore, with these zero-cost counselling sessions, we want to empower India’s youth and every household with easily available information while accelerating trust for a positive output. We are confident that with new Centres coming up in AP/Telangana in FY24, we will not just record higher business milestones, but shall also introduce wider employment opportunities across the two key states.”

 

With more than 35 active PAN India Centers, the brand is most prevalent in West India, then South India, and has a global presence in Nepal. These Centers have devoted and knowledgeable counsellors/coaches who are available to help visitors, prospective students, and their families understand market trends, explain how upskilling could add another level of experience, and answer various other academic and nonacademic questions. Additionally, upGrad increased its office presence throughout AP and Telangana during FY23 due to the company's tremendous growth pace, bringing the total team size in just these two regions to over 300 people.