Aivarse: Pushing the Boundaries of Deep Tech with Creative & Technical Efficiency

Aivarse: Pushing the Boundaries of Deep Tech with Creative & Technical Efficiency

CIO Vendor Emerging as a global phenomenon, deep tech has been efficiently reaping the attention of Indian industries, entrepreneurs, investors, and the government, which is reflected in transformative initiatives like ‘Make in India’ and the National Deep Tech Startup Policy (NDTSP). However, despite advancements, many businesses still struggle to attain speed to market, best-quality software, and, most importantly, seamless migration from existing to an avant-garde tech stack, hindering their readiness for industry 4.0. Founded as an elixir to such concerns, AIVARSE, a Kolkata-headquartered software development venture, stands as the frontier of ground-breaking innovation with creative and technical competency. Led by Shantanu Barai, the Director, dynamic entrepreneur, and deep tech expert, AIVARSE is a B2B and SaaS-based company specializing in 3D, augmented reality (AR), virtual reality (VR), artificial intelligence (AI), metaverse, and web solutions, in addition to top-notch software engineering, product design, and product development.

Run with the mission to deliver digital, immersive, and interactive experiences, AIVARSE provides cutting-edge yet economical solutions primarily on a subscription model, among which VisualXR, AI integrator, Haptics, and Skill Development and Training Analytics (SDTA) stand out. Catering to diverse industries, including healthcare, games & entertainment, manufacturing, fashion, mining, and sports & fitness, the company has executed over 30 projects and has over 16 reputed clients, covering Fortune 500 and startups alike, in India, Europe, and the Mid dle East. “We also own an R&D unit for converting archaeological sites to digital heritage, and we have assisted the Government of India, the tourism department, the Ministry of Education, and the Malta government in Europe in this segment,” proclaims Shantanu. The startup has also
partnered with an R&D unit of NCSM (National Council of Science Museums, Govt. of India), Kolkata, for developing smart museums with VisualXR. AIVARSE has also developed 3D, AR, and VR content for the recent G20 summit in India, in turn expanding its customer portfolio and geographical reach. Due to these revolutionary initiatives, the venture has also won IDEATHON 7, conducted by the Webel-BCC&I Tech Incubation Centre under the Department of Information Technology and Electronics, West Bengal.

The Rationale Behind Excellence
Poised to revolutionize product marketing and visualization, VisualXR, backed by photogrammetry solution, enables businesses to convert images or video into a 3D model in one touch, accessible through 3D headsets, handsets, or phones. Additionally, the company assists its clients in digitizing their legacy systems through its plug-in solution, AI integrator. Its flagship solution, SDTA, on the other hand, simulates real industrial scenarios for effective skills training through AR, VR, and Haptics. The SDTA for industry 4.0, empowers industrial workers to upskill or reskill quickly, helping their organizations save time and costs. Another program set for the education domain propels teachers to set up 3D labs to teach students about AR, VR, gaming engines, and other breakthroughs based on the courses set by industry veterans. Additionally, there is a healthcare-focused curriculum program of SDTA that trains medical professionals to use VR and Haptics for precise medical procedures using hand-worn and head-worn gloves. Various industry collaborations of AIVARSE further accentuate its vision to democratize AR, VR, and the metaverse.

Shantanu Barai has been one of the mentors and Head of Evaluation panel of WHOVR - a Heritech company, for Meta XROS fellowship, an initiative by FICCI, NEGD and Office of the Principal Scientific Advisor to Govt. of India, in partnership with Meta to identify 100 developers who are interested in XR development.

Shantanu also takes immense pride in his team of 12 creative personnel, who bring in a combined experience of 70+ years in technology and design, share the customer-centric mindset, and work collectively in a phased manner to deliver comprehensive support and customized solutions, which further equips the startup to abridge the development cycles and accelerate time to market.