Consulting company PwC India plans to enhance its partnership with Google Cloud to improve business solutions with Generative AI technology. The collaboration brings together Google Cloud's advanced AI knowledge, such as the Vertex AI platform and Gemini models, with PwC India's extensive industry insights and consulting experience, according to a statement from the consultancy.

 

PwC India and Google Cloud are working together to create a range of generative AI solutions that will revolutionize important business functions in different industries, with a particular emphasis on tax, healthcare, and legal services, according to the statement.

 

"Given the immense capability of GenAI to create transformative solutions for businesses and communities, we see an opportunity to democratise GenAI for many customers across industries to develop solutions addressing their real-world needs.

 

"By integrating Google Cloud's advanced technology with PwC India's deep industry expertise, we aim to create a positive societal impact and also play a part in accelerating India's path toward a meaningful digital future," Sanjeev Krishan, Chairperson at PwC in India, said.

 

The partnership will concentrate on conversational AI, image generation AI, and search functions, which are anticipated to greatly impact how Indian companies function and compete on a global scale.

 

"Global businesses are digitally transforming with Google Cloud services, infrastructure and generative AI. This partnership will significantly accelerate digital transformations for businesses in India across all industries, helping them create new value with generative AI more quickly and safely," Chandra Sankhokar, Director of Google Cloud Partnerships India, said.