India has Opportunity To Venture Into AI, Says Salesforce By CIOTechOutlook Team

India has Opportunity To Venture Into AI, Says Salesforce

CIOTechOutlook Team | Wednesday, 28 June 2023, 05:03 IST

As per Arundhati Bhattacharya, chairperson and CEO of cloud-based software supplier Salesforce India, India has the chance to advance quickly in the fields of artificial intelligence and generative AI.

She also tried to allay concerns that AI would cause widespread job losses, but she cautioned that employment might alter in nature, necessitating reskilling and upskilling of talent pools.

"So, India does have the opportunity to leapfrog into AI and generative AI. Now, how far and how long it will take, it's anybody's guess... generative AI is something that's maturing... it's not something that's completely mature..." she said at a media briefing.

The macro environment in India is "very supportive", Bhattacharya said underlining the India advantage of large talent pool as also the digital public infrastructure.

"The India stack... Aadhaar, UPI and healthcare platforms... are not something available in most countries. The India public goods space is a huge enabler and most of the other countries don't have this, so we have a big advantage," she said.

The launch of Salesforce 'Starter' for Micro, Small, and Medium Enterprise (MSME) enterprises in India was announced by Salesforce, a renowned CRM provider.

Starter is a user-friendly CRM that combines sales, service, and email outreach tools in one suite to help businesses get off the ground and equip them with the resources they need to enhance customer experiences, cut expenses, and increase income.

"Salesforce Starter combines the usability, flexibility, and security that companies need to scale their business faster and enable companies to improve ROI, and it's all in a single suite with helpful guides for customers to set up and go live", the company said.

Starter will also benefit organisations by providing streamlined enrollment, guided onboarding, and a revamped checkout experience that makes it simpler to add new users to Salesforce, the company said.