Voiro: Building Complete Business Management Suite for Ad Monetisation Industry
The adtech landscape and digital marketing have undergone significant changes over the past year. Increasing screen time, stricter privacy laws, and mounting financial challenges resulting from the economy’s sluggish growth have led many media companies to adopt the advertising-supported business model. In the ever-evolving landscape of digital advertising, Voiro has emerged as a pioneering force, driving innovation and growth in the adtech market in India. With a deep understanding of the industry’s pain points and a passion for empowering publishers, Voiro offers a comprehensive business management suite for ad monetization teams. Leveraging cutting-edge technology and a customer-centric approach, Voiro is transforming the way publishers operate, making their ad revenue journey seamless and data-driven.CIO TechOutlook India is thrilled to conduct an exclusive interview with team Voiro, let’s read.
What do you expect from India's adtech market? What’s the biggest problem your customers in this segment have? How do you fix them?
India holds immense potential for adtech growth, and we are incredibly excited about the opportunities it presents. With a vast population, diverse audience, and a pool of exceptional tech talent, India offers an ideal environment for experimentation and rapid engineering. The rising internet penetration, widespread adoption of mobile devices, and the popularity of e-commerce create a fertile ground for building adtech solutions that can scale both locally and globally. Voiro envisions playing a pivotal role in enabling publishers to capitalize on this immense potential and bring innovative adtech solutions to the world from India.
However, publishers face several challenges in managing their ad monetization efforts effectively. One significant pain point lies in handling an array of disparate tech solutions that cater to their monetization needs. This results in an overwhelming wall of data that makes it difficult for teams to extract valuable insights to drive revenue growth. The three key areas of concern are daily ad operations, sustaining a great advertiser experience, and facilitating fast experimentation to improve revenue. Voiro addresses these pain points through our robust and configurable platform, which acts as a unified solution connecting all the fragmented tech in the monetization workflow. By automating the operations of ad business, Voiro provides accurate revenue data to organizational leaders. This streamlined data flow, along with various apps and features, empowers publishers to gain visibility into their revenue streams, identify potential opportunities, and address revenue gaps proactively. With a data-rich experience, our customers can enhance their advertiser relationships effortlessly.
How is Vorio positioned in this market?
Voiro stands as a cloud-based SaaS company, offering a complete business
management suite tailor-made for ad monetization teams. With nine years of experience in the market and a portfolio that includes some of India’s leading publishers, we have gained the trust of our customers, becoming an integral part of their most significant events and campaigns like IPL, big billion days, and more. Our track record and diverse expertise enable us to understand and cater to any type of ad data and work seamlessly with various tech providers.
Tell us about your product Voiro for ad sales. How does it increase revenue and productivity with media sales tools?
Voiro for ad sales serves as a singular workplace for ad sales teams, offering a comprehensive suite of tools for communication, lead creation, and sales analysis. With an intuitive interface, sales people gain instant access to campaign performance data aligned with their targets. The channels page, a widely used feature, provides a bird’s-eye view of advertiser campaigns, empowering sales personnel to offer informed pitches to agencies and brands, thereby driving greater ROI. The platform also streamlines sales proposal creation by intelligently pulling up contracted discounts, saving time and effort for the sales team.
Please explain sales force Voiro and its features. How do Voiro APIs simplify sales force-OMS integration?
For organizations already using salesforce (SDFC), Voiro offers a smart connector with metadata mapping, facilitating automatic campaign creation and seamless integration with the ad server. Delivery data from associated campaigns are then pushed upstream, allowing for easy data retrieval, dashboards, and reporting, enhancing overall efficiency and productivity. With the data mapping set up downstream, Voiro’s APIs also provide a user-friendly integration process. Adhering to the salesforce platform, teams can pull booked and delivered ad data into the appropriate models, facilitating smooth report generation and intelligent insights.
What makes your company unique in this landscape?
At Voiro, our greatest differentiator is our customers. We have built a strong and diverse customer base, and each user has contributed to the growth of our platform. Additionally, our nine-year journey in the industry, spanning across OTT, telecom, and e-commerce sectors, gives us a unique advantage in understanding various ad data scenarios and working seamlessly with different tech providers. We take pride in our ability to cater to any publisher, delivering personalized solutions that drive revenue growth.
What future have you conceived for Voiro?
We plan to enhance our customers’ experience by introducing more predictive analytics to enable topline growth. By leveraging revenue data and multiple demand sources, we will work closely with our partners’ leadership teams to develop products that drive revenue growth through actionable insights and data-driven decision-making.
Voiro stands as a cloud based SaaS company, offering a complete business management suite tailor-made for ad monetization teams
Tell us about your product Voiro for ad sales. How does it increase revenue and productivity with media sales tools?
Voiro for ad sales serves as a singular workplace for ad sales teams, offering a comprehensive suite of tools for communication, lead creation, and sales analysis. With an intuitive interface, sales people gain instant access to campaign performance data aligned with their targets. The channels page, a widely used feature, provides a bird’s-eye view of advertiser campaigns, empowering sales personnel to offer informed pitches to agencies and brands, thereby driving greater ROI. The platform also streamlines sales proposal creation by intelligently pulling up contracted discounts, saving time and effort for the sales team.
Please explain sales force Voiro and its features. How do Voiro APIs simplify sales force-OMS integration?
For organizations already using salesforce (SDFC), Voiro offers a smart connector with metadata mapping, facilitating automatic campaign creation and seamless integration with the ad server. Delivery data from associated campaigns are then pushed upstream, allowing for easy data retrieval, dashboards, and reporting, enhancing overall efficiency and productivity. With the data mapping set up downstream, Voiro’s APIs also provide a user-friendly integration process. Adhering to the salesforce platform, teams can pull booked and delivered ad data into the appropriate models, facilitating smooth report generation and intelligent insights.
What makes your company unique in this landscape?
At Voiro, our greatest differentiator is our customers. We have built a strong and diverse customer base, and each user has contributed to the growth of our platform. Additionally, our nine-year journey in the industry, spanning across OTT, telecom, and e-commerce sectors, gives us a unique advantage in understanding various ad data scenarios and working seamlessly with different tech providers. We take pride in our ability to cater to any publisher, delivering personalized solutions that drive revenue growth.
What future have you conceived for Voiro?
We plan to enhance our customers’ experience by introducing more predictive analytics to enable topline growth. By leveraging revenue data and multiple demand sources, we will work closely with our partners’ leadership teams to develop products that drive revenue growth through actionable insights and data-driven decision-making.