The world's top Web3 infrastructure provider, MoonPay, and the pioneer in omnichannel, direct-to-consumer connections, Flowcode, are pleased to announce their strategic go-to-market alliance to hasten the adoption of Web3 by business brands. 

 

Partners will now be able to link physical experiences, such as out-of-home, TV, and print, to MoonPay's Web3 infrastructure, enabling seamless activations, through Flowcode's market-leading connection platform, which includes privacy-compliant QR and NFC technologies.

 

"MoonPay's alliance with Flowcode removes much of the initial friction facing mass adoption within the Web3 space while also bridging the physical and digital worlds," said Keith A. Grossman, President of Enterprise at MoonPay. "Together, MoonPay and Flowcode can provide marketers with enhanced Web3 solutions enabling them to better understand the behaviors of their customers in a real-time, privacy compliant and opted-in manner."

 

As part of this strategic partnership, MoonPay and Flowcode will combine their product portfolios to offer a combined service that combines Flowcode's custom-branded codes, mobile-first landing pages, and geo-location conversion data with MoonPay's current product portfolio, which includes Fiat on-ramps, Crypto off-ramps, Fiat purchasing of NFTs, Institutional Crypto off-ramp, Minting infrastructure with HyperMint, and Wallet creation. 

 

In order to connect the offline and online worlds, MoonPay and Flowcode will also offer enterprise clients and partner agencies best practises and sector knowledge.

 

"We are proud to join forces with MoonPay to help consumers directly connect with brands from the offline world to the Web3 world. By integrating these two global technology platforms, we are committed to bridging the gap between the Earthverse and the Metaverse, making Web3 even more accessible for all. This partnership will lead the way by providing the first and only suite to create, activate and measure brand integrations from IRL to Web3," said Jim Norton, Chief Revenue Officer at Flowcode.