LinkedIn Teams Up with HeartMedia to Help Voices Build, Launch and Scale Podcast Content By CIOTechOutlook Team

LinkedIn Teams Up with HeartMedia to Help Voices Build, Launch and Scale Podcast Content

CIOTechOutlook Team | Thursday, 20 July 2023, 05:52 IST

iHeartMedia, the No. 1 podcast publisher in the world according to Podtrac, and LinkedIn, the largest professional network in the world, have announced a strategic partnership. This partnership will make use of iHeartMedia's top infrastructure and distribution capabilities and LinkedIn's global community of more than 930 million members to launch new offerings in the business podcast market. In a trustworthy, safe, and professional environment, LinkedIn also provides a space for communities to carry on the dialogue and interact with one another through a range of content experiences on the platform, such as Posts, Newsletters, and Live Events.

Courtney Coupe, Head of Original Programming at LinkedIn, said, “We are excited to partner with iHeartMedia to bring a new level of connection and conversation to the podcast space. Whether it’s around negotiation, the latest disruption in tech, or job seeking, our members have shown us they are hungry to listen and discuss these professional topics. By combining the scale of LinkedIn’s professional platform and iHeart’s reach and resources, we can offer podcasters a truly unique experience and build the communities and conversations that we know our members crave.”

Conal Byrne, CEO of iHeartMedia Digital Audio Group, said, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”

The LinkedIn Podcast Network will make every podcast available on iHeartPodcasts, the iHeartRadio app, LinkedIn Newsletters, and all other major podcasting sites.