MarketStar Buys Regalix and Nytro.ai For End-to-End B2B Revenue Growth Services By CIOTechOutlook Team

MarketStar Buys Regalix and Nytro.ai For End-to-End B2B Revenue Growth Services

CIOTechOutlook Team | Wednesday, 03 May 2023, 06:27 IST

MarketStar, the global leader in outsourced sales and revenue acceleration solutions, has acquired Regalix, Inc., an award-winning global marketing and revenue operations company, along with all its subsidiaries, including Nytro.ai Inc., a modern and intelligent sales onboarding platform. The acquisition augments MarketStar's Sales as a Service® global offering with expanded capabilities in demand generation, digital marketing, customer success, and digital ad operations.

"MarketStar's acquisition of Regalix provides a focused and differentiated option in the market for how B2B companies grow and scale revenue," said Keith Titus, MarketStar President and CEO. "The combination of our respective sales and revenue solutions, world class teams, and the Nytro.ai platform will provide transformative capabilities for our current and future clients."

"I am thrilled that Regalix has been acquired by MarketStar," said Vikas Sharan, Regalix CEO. "This acquisition is a testament to the hard work and dedication of our employees who have been focused on building a world class tech-enabled services company. Joining MarketStar accelerates our ability to deliver revenue growth and help companies scale more quickly to solve their mid-market / SMB growth challenges. We look forward to this new chapter in our company's journey and are excited about the possibilities it brings."

- Nytro.ai Revenue Enablement Platform - A world class AI-based SaaS platform that enhances sales performance and revenue outcomes for B2B revenue generation teams. Nytro.ai will operate as an independent and wholly owned subsidiary of MarketStar.

"We are proud to welcome the Regalix and Nytro.ai teams to MarketStar," said Paul Grant, MarketStar Chief Customer Officer. "Our combined teams of talented sales professionals deliver more than USD 10B of annual revenue for our clients. Regalix's expertise in digital marketing, customer success, advertising sales and operations, and revenue ops, combined with MarketStar's deep heritage in direct customer acquisition, partner channel management, and digital advertising sales is compelling and will further differentiate us in the marketplace."