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CIO Review >> Magazine >> August - 2014 issue



The Indian IT Outsourcing market is growing today at a CAGR of more than ten percent. The surge in SMAC adoption among enterprises is enabling them to transform businesses at a rapid pace and investments in Social media, Mobility, Analytics and Cloud are reinforcing application outsourcing endeavours. While SMAC brings along a myriad of opportunities, its pervading influence on the market dynamics challenges technology and service providers to jettison conventional business models and devise new paradigms which are congruous with both the corporate IT and the business layers of an enterprise. In addition, enterprises are showing an unwavering inclination towards domain-specific solutions that acknowledge the nuances of a particular industry vertical.

The current market landscape has created a demand for outsourced IT solutions which are customized, scalable and cost-effective. Dot Com Infoway (DCI), headquartered in Chennai, provides this combination through its offshore IT outsourcing solutions to businesses across the globe. This CMMI Level 3 Certified Company organization has proved its invincible competency by its go-to-market strategy which comprises low entry costs, solutions for all platforms (especially mobile) and a transparent workflow, to name a few.

Led by CEO Venkatesh C. R., Dot Com Infoway is on an inexorable journey by building innovative solutions. The latest addition to its extensive portfolio of products is an Android app named Cash On Apps, which pioneers a new way for people to discover terrific apps and games, while earning mobile credits as incentives.

From Modest Beginnings to a Grandiose Establishment
When Internet was unheard of in tier II cities like Madurai where there is plenty of untapped human resource potential, Venkatesh was driven by his interest in emerging web technologies that made him pioneer the Internet revolution in Madurai, and work hard on what would eventually become Dot Com Infoway. As President of the Internet Users Community of India (Madurai Chapter) for four years from April 1996 to June 2000, he played a pivotal role in bringing Internet access to Madurai. Dot Com Infoway had a modest start as a web design firm. The company spiralled from a negligible five-member staff to a remarkable 100+ employee team within a short period of time.

Today, Dot Com Infoway is a premier IT company in India engaged in application development, web design & development, Internet marketing, and mobile application development & marketing to clients all over the world. Venkatesh’s passion for new web start-ups, emerging web trends, and the latest technologies fuelled his efforts in turning every barrier into a stepping stone. As a result, Dot Com Infoway has today almost 15 years of experience in handling small to large integrated projects. DCI is also a Microsoft Gold Certified Partner for Custom Development Solutions, Microsoft Business Solutions and ISV/Software Solution competences.

Dot Com Infoway has phenomenal expertise in Mobile App Marketing. The company offers marketing services for iPhone, iPad and Android apps as well as App User Testing. It has been voted as the Best Mobile App Marketing Agency by the readers of, and bagged the 2013 Readers' Choice Award. With its experience and customized mobile app marketing solutions, DCI has achieved millions of downloads for its clients, with many apps also making it to the top of the charts.

Capitalizing on the global infographics wave, DCI expanded its business portfolio to include Infographic Design and Promotion Services. The organization leverages information graphics to build brands and generate buzz around emerging technologies and the latest business trends, and has seen its infographics featured on top tech sites.

Applications which Simplify Processes
Dot Com Infoway’s Application Development Services help enterprises balance costs, boost service levels and improve productivity through robust management of flexible, high-performance, business-critical applications. Leveraging the best-of-technologies and practices, the company ensures that business applications are developed, maintained and managed within optimal costs and agreeable time-frames to provide secure and risk-free business environments.

DCI’s Digital Marketing Services follow an integrated approach of SEO (Search Engine Optimization), paid marketing and SMM (Social Media Marketing). The company is a Google AdWords Certified Partner and Bing Ads Accredited Professional. Venkatesh says, “For each of the projects we work on, we understand the business of the client, the audience, the competition and a host of other factors to decide on suitable channels. We build a structured plan before we start working on a campaign, monitor it continuously, measure the results and tweak it accordingly to make sure our clients' goals are met. In short, our ROI-focused approach is tailored for each individual campaign to ensure optimum results.”

Speaking about his experience working with the firm, client Kelly Scherr says, “I can’t thank you & your team enough, I was very worried about a process I knew nothing about. But right from my first email to you, I felt reassured I was with the right team. This has been so all the way through, I have appreciated your patience, support & advice on several topics like digital marketing and Web Design & Development. Your professional and knowledgeable team clearly guided me in this unfamiliar world.”

Dynamic Disposition
Adding to its credentials, DCI also has a media initiative, Galatta Media, which has entities such as - a movie portal which is engaged in the legal aggregation and distribution of movie related content online, Galatta Cinema (a movie magazine), Galatta Events (an event management initiative) and G Studios (a production initiative). Venkatesh also co-founded Magzter Inc., which today has become the world's largest and fastest-growing cross-platform global digital magazine store and newsstand. Dot Com Infoway also has a subsidiary called SEO Services Group which is a SEO Company based in India.

Dot Com Infoway comprehends the exceptional growth which the global mobile arena is experiencing over the past few years. With an increase in overseas business opportunities, DCI is on a mission for worldwide expansion. Moving forward, the organization hopes to build new business partnerships, strengthen existing client relationships and explore a variety of opportunities to expand its ventures. Judging by its track history and a bold adherence to innovation, DCI looks set to accomplish the same.

Cash On Apps: Earn-as-you-download!
The plethora of apps available today in the market make it increasingly tiresome for end users to dig into the huge pile. DCI's groundbreaking Android app, Cash On Apps, which is available on Google Play, has taken the mobile market by storm since its release on 2 June, 2014.

Cash On Apps lets users browse for apps and rewards them with mobile credits for the apps they download. These credits can be redeemed as mobile recharges. Users can also send the mobile recharge to their friends' accounts from the credits that they have earned. Designed to streamline, simplify and speed up the process of app search, it brings the best apps across the globe to users' fingertips, and opens up a whole new world of fun, connection and inspiration.

In just over 2 months, Cash On Apps has attracted 100 thousand users and 500 thousand downloads, and users have already received over 20 Million credits for mobile recharges. Cash On Apps has no limit on the number of credits that can be earned, giving users a fun and convenient way to earn free mobile minutes.