Bajaj Finserv drives unique proposition of its flagship product - Flexi Loan - launches TVC campaign 'Think it. Done' with Flexi Loans

CIOReview Team | Tuesday, 21 November 2017, 06:23 IST

Bajaj Finserv, through its lending arm Bajaj Finance Ltd., has launched a TVC campaign to drive awareness on its flagship product – Flexi Loan. Under its ongoing campaign ‘Think It. Done’ company aims to highlight the unique proposition of Flexi Loans that enables consumers to fulfil their financial obligations with a flexibility of using the loan as per the need. The TVC focuses on how the loans bring flexibility to the lives of the customers and enable them to focus on other more important milestones of life like vacations, marriage, educational expenses etc.

The Flexi Loan option, termed as Personal Line of Credit is first of its kind credit facility offered by Bajaj Finserv that allows customers to withdraw funds within the allotted limit and pay interest on the amount withdrawn. In this proposition consumer only pay the interest as EMI.

The succeeding leg of the ‘Think it. Done’ campaign, rolled out on 18th November is conceptualised and executed by Leo Burnett, Mumbai. The campaign is targeted across TV, Radio, on-ground, at-store and Digital platforms and will continue till 9th December.

The new TVC on Flexi Loan reflects the core proposition of the company which is - making life hassle-free through its innovative products. Flexi Loan, which is an additional feature of the company’s existing personal loan and business loan, is one such product which redefines the customers’ perception towards availing a loan facility.

Flexi Loan allows customers to use any amount within the assigned limit and pay interest only on the amount withdrawn. By choosing it, one pays up to 45% lower EMIs every month, tackle unpredictable expenses in a convenient manner, pays the actual amount and interest is payable on the amount of the line of credit actually used by the person and not the entire amount. Another advantage of flexi loan is that you can convert it to a term loan at any point in the tenor.