Smartphone brand Oppo Tuesday said it has entered a three-year strategic partnership with camera manufacturer, Hasselblad, to co-develop camera technologies for Oppo’s upcoming flagship Find X series smartphones set to be launched in Q1 2022.

The two brands will focus on breakthroughs in color science to create an improved mobile photography experience on Hasselblad camera for mobile, as per an official statement.

“Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience,” said Pete Lau, Chief Product Officer, Oppo.

To be noted, OnePlus has a similar partnership with the camera manufacturer, and Hasselblad’s technologies have been incorporated into the OnePlus 9 Pro and OnePlus 10 Pro smartphones.

Oppo and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colors and a more refined imaging experience.

The companies will initially focus on software improvements for natural color tuning, and the three-year partnership will further enhance the color calibration solution to deliver a consistent natural color performance for Oppo smartphones.