So, just how important is a top listing in Google?

cioreviewindia Team | Thursday, 03 June 2021, 07:27 IST

So, just how important is a top listing in Google? If you’re in the business of trying to drive organic traffic, focus your entire attention on Google. It caters to the needs of billions of users each day. You can market specifically or globally to an audience that you can easily monitor and understand. People from all corners of the globe turn to this search engine to find answers to their questions, whether big or small. If you’re lucky enough, Internet users will find you within the first couple of results. Websites that have a top listing in Google grab most of the traffic.

Google resembles the Yellow Pages quite a lot. To be more exact, you can make people aware of your brand, but you don’t have power over who shows interest in learning more about it. It’s a goal for almost any company to be on top of the search engine results for their chosen keywords. One way of getting highly ranked on the SERPs is through search engine optimization. Content quality and keyword research help in terms of crawlability and mobile-friendliness. SEO is a key part of digital marketing because it provides greater visibility and helps you rank higher than the competition, which has a significant impact on the bottom line.

The perks of being on the first page of Google

Inbound marketers place importance on the Google ranking and enterprise credibility is established through the website’s positioning in Google. If the site doesn’t appear on the first page of Google, there’s a lesser chance of earning a good return on the investment. While the top position may be out of reach, it’s important to try to secure a top listing in Google. People search nearly everything before reaching a buying decision, so it’s essential to make sure that your content is found by the search engine and you land on the first page of the SERPs.

Make sure to check keyword ranking and see if your website is on the elusive first page of Google for your desired search terms. The search engine will probably find your site on its own, but consider giving it a helping hand. You can use Google Adwords, but a couple of clicks won’t solve the problem. Even if your enterprise has large resources at its disposal, it’s recommended to increase the quality and quantity of traffic through non-paid search engine results. It’s regarded as the most valuable traffic. Moving up in rankings can be difficult at times, but if you manage to succeed, you can derive substantial benefits.

In what follows, we’ll summarize the main advantages gained from being on the first page of Google:

  • Presenting your business to new customers
  • Increasing exposure and brand awareness
  • Enhancing your brand’s authenticity
  • Creating a positive business image
  • Reducing marketing costs
  • Providing a better experience and staying up-to-date with what the target audience wants

It’s clear to see that reaching the top of the first page of Google results is a marvelous opportunity for you and your business. If you implement a smart SEO strategy, you can make your brand more visible to the market. The costs are kept under control because organic methods are preferred over paid-for advertisements. It’s more likely for customers to purchase directly from the source. Ranking on the first page translates into the fact that you’re in the top 10 results.

A few tip and tricks to help you get the most out of your online advertising

Your Google ranking can help stand out from the crowd and generate leads. Here are some strategies you can resort to if you want to move up in search engine rankings.

Create content that is unique, current, and appeals to the target market

You have absolutely no control over how search engines like Google think and operate, but you have the power to increase your website’s chances of appearing at the top of search results. For better outcomes, it’s necessary to produce content that engages, informs, supports, and delights your customers. It’s an investment, which means that you won’t see a massive spike in visitors after your first post. You must be a consistent content creator. It doesn’t matter if you produce blog articles, product pages, or testimonials. What matters is that you increase your SEO efforts.

Use the right keywords in the headings, subheadings, first paragraph, and within the text itself. Keyword research is paramount as far as inbound marketing is concerned. If you want to be effective, identify the keywords that your target audience is using to find your website. For instance, someone may be using a phrase such as “how to disable the AutoRun feature in Windows 10” to find you. Most importantly, you should measure your search engine rankings for the targeted keywords. There are several online tools that you can use to check where your site is ranked in search engines for a keyword. You need to know where you stand. 

Claim your business on Google My Business

Google My Business is an online platform that lets users update information, publish offers, and collect customer reviews. It’s even possible to include a brand image and logo. When your business information is listed on the Internet, you’re more easily found by search engines. Basically, your business location is perceived as being legitimate and your website will be placed higher in search engine results. Create a Google My Business profile and place important keywords in the title, meta description, and URL, and alt tags.

Build better brand signals

Brand signals function as memory triggers in the sense that they offer tangible cues, of which mention can be made of sight, sound, and action. Brand signals are used as search ranking factors, so it’s understandable why it’s important to build better brand signals. You can publish your own research and infographics. Influencers in your field will want to share this kind of information. Just so you know, no one wants to do business with an unknown company. Establish yourself as the go-to person in your field. Equally important is to include ample details on your About Us page. Be open and mention noteworthy aspects. You should have a well-written user-friendly page.

Last but not least, develop viral campaigns on social media. Create something that appeals to social media users and deploy several promotional methods. For example, you can organize a contest. Post the rules on a separate page and include a link when talking about it. For large-scale promotions, it’s recommended to use a third-party service. Google will undoubtedly check your website following on social networking sites, so secure your brand name.