Simplifin.AI : Making Wealth Management Accessible, Intuitive & Personalized
Artificial Intelligence (AI) is entering into daily aspects of lives, reshaping industries, enhancing efficiency, and providing access to previously exclusive services. This trans- formation is more profound in personal finance where AI is revolutionizing wealth management and financial goal planning. Users can now avail professional financial advisory services which have been traditionally accessible to high-net-worth individuals. AI-powered platforms, like Simplifin.ai, are playing a vital role in bridging this gap by providing personalized, data-driven insights to a broader audience.
Simplifin.ai is a wealth management platform that leverages AI to make financial goal planning accessible and straightforward for individuals from all walks of life. Instead of mere investment execution, the company prioritizes financial awareness and goal-based investing. “Unlike traditional wealth management services, which often come with high fees and limited accessibility, we use technology to make wealth management available to a broader audience”, says Basu Agarwal, Founder & CEO, Simplifin.ai. It enables users to set financial goals and performs real-time cash flow forecasting and risk profiling to suggest the lowest possible systematic investment plan (SIP).
Mindfinness - A Mindful Financing Approach
The company’s mission is rooted in mindfinness, or financial mindfulness, to help individuals become more aware of their financial health. This can help them make informed decisions that align with their long-term aspirations and prioritize long term-stability over short term gains. Many individuals seek higher returns without considering the impact of compounding over time. Simplifin.ai tackles this issue through financial education and AI-driven guidance, emphasizing on the importance of investing early, maintaining patience, and adhering to a SIP.
An important aspect of the platform is that it adjusts investment strategies based on the user’s evolving financial conditions. For instance, if a user’s disposable income increases over time due to salary hikes or the completion of loan repayments, the platform recalibrates their SIP contributions to align with their new financial capacity. This approach enables users with varying income levels to remain committed to their financial goals without over extending themselves.
Personalized Investment Strategies for Every User
Understanding the limitations of AI, Simplifin.ai has also taken measures to mitigate biases and hallucinations in AI-generated insights. The platform employs an intent capturing mechanism and prompt-engineering strategies to enhance the precision of AI-generated recommendations, ensuring that investors receive actionable and trustworthy insights. In addition, the company sources information from Morningstar to ensure data accuracy and impartiality and integrates proprietary machine learning models to enhance AI-driven analysis. Given that AI models are typically trained on historical data, the company has implemented Retrieval-Augmented Generation (RAG) models to incorporate real-time data. By combining real-time net asset values (NAVs) with advanced AI techniques, the platform maintains accuracy and relevance in its investment recommendations.
The integration of diversification into wealth management is essential and it is taking this a step further by expanding into multi-asset investment solutions. While the company currently focuses on mutual funds, it is set to introduce an often-overlooked but highly valuable asset class, namely corporate bonds. It also plans to incorporate Portfolio Management Services (PMS) and Alternative Investment Funds (AIFs) into its offerings, reinforcing its vision of democratizing wealth management. In its journey toward redefining wealth management, the company has secured seed funding from prominent investors. With continued advancements in AI-driven financial solutions, Simplifin.ai remains committed to empowering investors by making wealth management more accessible, efficient, and data-driven.
Simplifin. ai enables users to set financial goals and performs real-time cash flow forecasting and risk profiling to suggest the lowest possible systematic investment plan (SIP)
Personalized Investment Strategies for Every User
Understanding the limitations of AI, Simplifin.ai has also taken measures to mitigate biases and hallucinations in AI-generated insights. The platform employs an intent capturing mechanism and prompt-engineering strategies to enhance the precision of AI-generated recommendations, ensuring that investors receive actionable and trustworthy insights. In addition, the company sources information from Morningstar to ensure data accuracy and impartiality and integrates proprietary machine learning models to enhance AI-driven analysis. Given that AI models are typically trained on historical data, the company has implemented Retrieval-Augmented Generation (RAG) models to incorporate real-time data. By combining real-time net asset values (NAVs) with advanced AI techniques, the platform maintains accuracy and relevance in its investment recommendations.
The integration of diversification into wealth management is essential and it is taking this a step further by expanding into multi-asset investment solutions. While the company currently focuses on mutual funds, it is set to introduce an often-overlooked but highly valuable asset class, namely corporate bonds. It also plans to incorporate Portfolio Management Services (PMS) and Alternative Investment Funds (AIFs) into its offerings, reinforcing its vision of democratizing wealth management. In its journey toward redefining wealth management, the company has secured seed funding from prominent investors. With continued advancements in AI-driven financial solutions, Simplifin.ai remains committed to empowering investors by making wealth management more accessible, efficient, and data-driven.