ESS Distribution Appoints Rajiv Warrier as Country Head

CIOReview Team | Monday, 04 July 2016, 12:12 IST

ESS Distribution, the leading provider of IT security solutions in Indian market, has announced appointment of Mr. Rajiv Warrier as Country Head. He was previously working as National Sales Manager - Enterprise after joining the company earlier this year.

As Country Head Mr. Warrier will be responsible for leading overall operations of ESS Distribution offices and representatives across India, strengthening its presence in such segments as security, encryption and back-up software and business intelligence solutions. ESS Distribution is actively promoting ESET products and other software brands in India through a vast network of channel partners. 

Having over 25 years of experience in the IT industry and distribution business, Mr. Rajiv Warrier holds a Computer Engineering degree from Pune University, MBA in Marketing and Diploma in Import Export Management. Before joining ESS Distribution, he worked in a dual role as a Brand Manager and Product Manager with Creative Peripherals Private limited. He was also associated with Aladdin Multimedia Pvt. Ltd., a company distributing software, multimedia products and gaming peripherals to large format resellers.

In his new role, Mr. Warrier will not only work on improving operations but will also be responsible for maintaining and perfecting processes and channel policies to support sales and support activities. Long-term marketing strategies will also be part of Mr. Warrier’s responsibilities. 

“I look forward to leading ESS team and business towards the new heights, to share my experience with team members in order to help them perform at their best. Apart from them I am planning to work on identifying new business opportunities and new brands that can be added to enhance the current ESS business,” Mr. Rajiv Warrier, Country Head at ESS Distribution Pvt. Ltd. said.

He added that his long-term plans include investing time and energy in supporting the channel in India and generating more business opportunities for channel partners and hence grow along with them. “Since I myself was a channel partner I can well relate to channel needs and requirements, hence my actions and strategies will definitely revolve around it”, he noted.

Commenting on the new appointment, Ms. Eugenia Zabashtan, Business Development Director, ESS Distribution, said: “Rajiv is a great manager, unmatched leader and ideas-generator having a very strong personality. We are extremely happy to have him on board as the company is currently in the active growth phase and we are looking at intensifying this growth further“.

Targeting at least 20-22% year-over-year business growth in the current fiscal, ESS Distribution remains committed to best channel practices and transparent policies. The company focuses on promoting reputed and time-tested security, backup and encryption solutions while ensuring continuous availability of support resources and knowledge enrichment for its partners across India.

Sales of products by ESS Distribution are divided in three main verticals: Paper License, Retail boxes and Online licenses. The company offers comprehensive business models for MSPs and ISPs providing some of the most advanced and reliable enterprise solutions currently available in Indian market. 

ESS robust channel ecosystem includes vast partner network and strong channel policies. In paper license business overlooking SOHO & SME, Enterprise, Government, Educational and other segments, ESS Distribution has an established network of over 200 direct channel partners that includes medium and large system integrators and value added re-sellers.

In retail business, ESS Distribution divides sales and operations in four major regions - North, East, West & South. Over the years, the total network of partners from all tiers reached around 3000 companies across India. ESS channel policies in retail vertical reflect company’s strong beliefs in ethical business and commitments to its trusted distributors and partners and their respected channel network.

ESS Distribution is focusing on further expanding the network of channel partners as well geography of the business. Advancing services to a wider range of business segments is another strategic priority for the company. Currently, corporate, government and educational segments account for about 60% of ESS Distribution business. The company is aiming at increasing business in banking, telecom and retail segments.