Ansira, Annex Cloud Partner For Loyalty Solution By CIOTechOutlook Team

Ansira, Annex Cloud Partner For Loyalty Solution

CIOTechOutlook Team | Wednesday, 11 October 2023, 03:38 IST

Ansira Partners, Inc., an independent worldwide marketing services and solutions firm with unique channel, website, and advertising technology, announced a strategic agreement with Annex Cloud, a digital platform that changes global organizations' customer loyalty experiences. The collaboration of the two organizations will result in expanded loyalty services for clients, ranging from improved monitoring, rewarding, and profiling to strategy and analytics, as well as a full loyalty solution for the relatively unexplored automobile dealer market.

"Ansira has deep expertise in designing loyalty programs and providing loyalty strategy for clients, and our partnership with Annex Cloud combines our experience with their loyalty technology platform to create solutions that can go to market at speed," said Ansira's EVP of Integrated Loyalty Sukumar Muthya. "Our collaboration enables Ansira to offer packaged solutions where our customers want flexibility, designed and managed as a turnkey solution."

Ansira's unique go-to-market approach provides marketing solutions through its own proprietary technology and services, but the team is also tech independent, allowing for them to work within a client's tech stack, or to partner with their strategic alliances to bring forth the best recommendation for a client's needs, as per Ansira.

The Annex Cloud relationship will enable the development of a "loyalty in a box" solution offering for the automobile sector, in which loyalty programs are built and managed, giving the customer with flexibility and speed to market. This integrated product will also provide corporations with unique analytics support capabilities outside of their marketing departments.